Insurance ppt

the ppt is about peoples perception towards insurance.

1. A STUDY ON PEOPLES
PRECEPTION TOWARDS
INSURANCE INSURANCE
BY
BALAJI.G
Register No:1062202
INTERNAL GUIDE
Mrs.J.SHALINI

2. INTRODUCTION
. The study was a modest attempt to understand the people’s perception
towards insurance by largest insurance company in the country. The
study was conducted in the form of survey in around 130 peoples in
various parts of Chennai District. . Many banking sectors and
other financial institutions have setup insurance services that
specialize to some degree in various style of money planning. Most of
the peoples have savings but they are not aware about insurance
benefits and its various schemes. .
This report consists of techniques and methodology used analysis, fin
dings, suggestions and constraints for the study that will help in
improving the service being offered by the company

3. OBJECTIVE OF THE STUDY
PRIMARY
To study the perception of public towards insurance policies in Chennai
District. 
 A study on national insurance companies’ ltd in Chennai.
Over all View of on Organization
SECONDARY
To study the investment policies of the people in Chennai District.
To identify how many people are aware about insurance and investment.
To understand the value for investment in future.
To analysis SWOT Analysis Give the better Suggestion and decision in the
company.
To provide suggestion to the company.
 
 

4. NEED OF THE STUDY
•The study was held at NationalInsurance, Chennai to know the
 perception of people towards insurance.

•This study helps the researcher to know the overall view of
insurance in people National Insurance provides various types of
insurance products and services . 
•The company wishes to expand their business and their services
for increasing sales. Most of the peoples have savings but they
are not aware about insurance benefits and its various schemes.
•So the researcher’s intention is to find out remedies
for creating better sales. This research analyzes the perceptions
and preferences of the public which helps them to gain
competitive advantage over their competitors.

5. SCOPE FOR THE STUDY

•The result of this research would help the company to have a
better understanding about the consumer’s perception towards
insurance.
•The study helps the company by creating awareness about the
consumers of different ages and income levels.
•The study also enables the company to focus the consumer’s
preferences and expectations on the product which they offer.

6. INDUSTRIAL PROFILE
After the passing of the General Insurance
Business Nationalization Act in 1972, National Insurance
Company Limited, (which was incorporated in 1906 and
registered in Kolkata) became one of the four subsidiaries of
General Insurance Corporation of India (GIC). Wholly owned and
controlled by the Government of India, it continued its
operation as a General Insurance Company subsidiary, until the
August of 2002. Subsequent to the notification of the General
Insurance Business (Nationalization) Amendment Act, on August
7, 2002 . National Insurance Company Limited (NIC) de-linked
from its holding company GIC and started operating, as a
Government of India undertaking. National Insurance Company
has its head quarters in Kolkata. Being one of the leading
public sector insurance companies of India, it effectively
carries out the general insurance business in India. With a
workforce of more than 16,000 personnel. National Insurance
Company’s has about 1000 offices, covering almost the entire
country. Right from the metropolitan cities to the rural areas
and remote townships . National Insurance Company has
enveloped the length and breadth of India. While the domestic
operations are carried out by the offices in india. The foreign
operations are controlled from its branch offices in Nepal.

7. COMPANT PROFILE
National Insurance Company Limited was incorporated in
1906 with its Registered office in Kolkata. Consequent to
passing of the General Insurance Business Nationalization Act in
1972, 21 Foreign and 11 Indian Companies were amalgamated
with it and National became a subsidiary of General Insurance
Corporation of India (GIC) which is fully owned by the Government
of India.
After the notification of the General Insurance Business
(Nationalization) Amendment Act, on 7
th
August 2002, National
has been de-linked from its holding company GIC and presently
operating as a Government of India undertaking. National
Insurance Company Limited (NIC) is one of the leading public
sector insurance companies of India, carrying out non life
insurance business. Headquartered in Kolkata, NIC's network of
about 1000 offices, manned by more than 16,500 skilled
personnel, is spread over the length and breadth of the country
covering remote rural areas, townships and metropolitan cities,
NIC's foreign operations are carried out from its branch offices in
Nepal.

8. Befittingly, the product ranges, of more than 200 policies offered by
NIC cater to the diverse insurance requirements of its 14 million
policyholders. National Insurance Company, a 103 years old
organization is the second largest non life insurance company in
India. Headquartered in Kolkata,

National Insurance Company’s network of about 1000 offices,
manned by more than 16,000 skilled personnel, is spread over the
length and breadth of the country covering remote rural areas,
townships and metropolitan cities

The Company is privileged to cater its services to almost every
industry in the Indian Economy viz Banking, Telecom, Aviation,
Shipping, Information Technology, Power, Oil & Energy, Agronomy,
Plantations, Foreign Trade, Healthcare, Tea, Automobile, Education,
Environment, Space Research etc.
Having regard to its obligations under the corporate social
responsibility, the company is also extending its services to the
citizens of India living below the poverty line in a big way. This is
done by way of providing various policies like UHIS, RSBY etc.

9. RESEARCH METHODOLOGY
Methodology is a systematic way of solving a problem it includes
the research methods for solving a problem it includes the research
methods for solving the problem.

Type of research Descriptive research
Descriptive research Data source Primary
and Secondary data
Data collection
method
Interview and survey
Data collection tools Questionnaires
Sampling universe Chennai
Sample size 130

10. LIMITATIONS OF THE STUDY
•The present study is based on the data’s collected from Chennai so its
results may not be applicable to other areas.
•Validity and reliability of the obtained depends on the responses from
the respondent. 
•The size of the sample compare to the population is very less and
hence it may not represent whole population.
 
•Convenience sampling was used so all the limitations pertaining to this
may also became a part in the findings of this study.
 
•At times the question had to be explained to the respondents due to
their ignorance that could have influenced their views.
 
•The time span was the another constraint, for the preparation of the
questionnaire lot of study and consultation were required, so that it
could be presented in such a way that could be acceptable to the
respondent
 

11. FINDINGS
The findings that can be drawn from the survey conducted by us can be
summarized in
The following way:

 
Bank Deposits are the most preferred investment alternative which
is available to people followed by alternatives such as Insurance,
Real Estate, Gold and Silver, Mutual etc.
It was found that 83% of the respondents were willing to take
insurance under National insurance.
82% of the respondent believes in money planning.
50% of the respondents are preferred short term investments.
The scheme mostly preferred by insurance holders was life
protection schemes like death benefits followed by retirement plans,
wealth creation and high return plans.
It was found that nearly 51% of the respondents usually save 15- 20
%.
 

12. According to the survey safety is the most important criterion which is
excepted among all the respondents towards their investment
alternatives followed by Return, Brand Name, Tax Benefits, Liquidity
and Capital Growth.
94% of the respondents are aware of the insurance.
According to the study company image is to be the highly important
criteria which we consider before taking up a insurance this is mainly
because people expect safety and security for their money which they
invest, followed by the factor Premium which we pay to the insurer and
then Bonus and Interest paid by the company, services etc.
It was found that 83% of the respondents were willing to take
insurance under National insurance.
People who belong to different age groups have different perception
regarding the most important criteria before taking the decision on a
insurance policy.
80% of the respondent believes that good insurance plan in benefit for
there family.
25% of the respondent prefers national insurance for its utmost good
faith

13. SUGGESTIONS
Consumer should be aware of company’s profile and returns
associated with insurance.
The Financial advisor should be right enough to serve the
consumers.
The consumer should also be aware of the advisor or others
who is looking after their investments.
Company should publish their performance by comparing it
with their competitors.
 Company should adopt strategies to explore that private
insurance companies are safer and securer than public
insurance company like LIC.
Middle income people suggest that premium can be
collected on monthly basis instead of twice a year.
Company’s reputation is more important because bad
impression on image or brand name is considered while
decision making among consumers.

14. CONCLUSION
•Insurance is a tool by which fatalities of a small number are
compensated out of funds collected from plenteous. Insurance is
a safeguard against uncertain events that may occur in the future.
Over the last 5 to 6 years, the National insurance companies have
tripled investor’s money than the other competent; this progress
leads to increase the company image and makes a way to lead the
total insurance market.
•Thus the study also comprise company image is the highly
important criteria that consumers consider before taking up a life
insurance. This is mainly because people expect safety and secure
for their money which they invest, followed by the factor Premium
which we pay to the insurer and then Bonus and Interest paid by
the company, services etc.

15. Questions?

16. THANKING
YOU