Integrated Marketing Communication

About integrated marketing communication

1. Roopesh V Namboodiri Roll no : 34 MBA TT INTEGRATED MARKETING COMMUNICATION

2. MARKETING COMMUNICATIONS Marketing communications are messages and related media to communicate with a market. Marketing communications is the promotion part of the marketing mix. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce eachother . IMC recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling & sales promotion and combines them to provide clarity, consistency and maximum communication impact. - American Association of Advertising Agencies INTEGRATED MARKETING COMMUNICATION

3. Why imc ? Five major shifts in the world of advertising, marketing and media have caused an increased interest in Need for IMC. A SHIFT FROM TO Traditional Advertising Digital/ Interactive media Mass Media Specialized media Traditional compensation Performance based compensation Limited Internet Access Widespread Internet Access

4. Modern Approach

5. Benefits of IMC IMC wraps communications around customers and helps them move through various stages of buying process. IMC increases profits through increased effectiveness. Trust among consumers. Brand differentiation.

6. THANK YOU