Inteligencia Artoficial Presentacion 3 Nuevo

Presentacion de analisis y datos de interligengia artificial

1. reporter:xxx technology technology / work report / personal report

2. CONTENTS catalogue catalogue 02 03 04 01 Product profile P roduct planning prospects development T arget customer

3. Product profile 01 01

4. found in 2006 headquarter l ies Hunan employees 1,400 + Qingdao Beijing Shanghai Tianjin Ning Po Dalian Fuzhou Guangdong Lianyungang sunshine Yantai Weihai Xi'an Zheng zhou Jinan Hong Kong Australia Singapore Indonesia Product profile

5. External opportunity point: product appearance Product profile cooperative brand 58 City Cat eye movie HXB China Unicom China Mobile Douyu TV Huawei Sina bilibili China Telecoms HXB

6. Product conception Product profile From the perceptual level, make the audience immersive all-round experience and try products. Create a communication area that combines virtual and real, and then promote more smooth cooperation. The whole activity is to show the product humanized function as the main purpose. Maximize the benefits of the product, and promote the audience's confidence in the future entry of the product. 01 02 03 04

7. Product profile multifunctional Multi-network Digital-intelligent business model one-stop high efficiency high quality Standardized services Diversified development in the field Humanized function is the theme Show the profound cultural connotation To achieve accurate customer Omni-directional stereo coverage 01 02 03 04

8. product planning 02 02

9. product planning Open the official microblog, wechat and other products to send the latest information and announcements to deliver information to consumers, and increase the intensity of online media promotion. Hold a product press conference, release product information and product highlights. Please support the publicity Department, before the press conference through outdoor publicity and other resources to create an atmosphere. Product publicity Product publicity

10. product planning With the help of the cultural background of the product Show the profound cultural connotation of the enterprise is the excellent way to attract consumers. With a China-fashion flavor marketing to attract young consumers, to achieve accurate customer group diversion, to the market marketing transformation more efficient. All-media linkage, the attention of national cultural media, all-round three-dimensional coverage, whole-process tracking report. Marketing planning Marketing planning Marketing planning Marketing planning It has entered more than 140 cities and regions at home and abroad, and has more than 420 benchmark boutique projects.

11. The whole process of crisis management product planning automobile trade beauty makeup trade Fast consumer trade dress c lothing industry real estate trade automobile trade home furnishing decorate mother and baby trade marketing objective

12. prospects development 03 03

13. prospects development The capability of we-media takes shape and will eventually expand to the whole world. Small program, low cost, small consumption of resources. Large-scale e-commerce operations, to reduce the possibility of failure. With a frank attitude to obtain the recognition of consumers. Reverse the previous poor service and other bad brand image. Optimize the network, with a strong big data background support.

14. 01 02 05 03 04 Ideally, the 30-40-person standard architecture will be completed in the next few years. Operational spending will be cut by half, but the effect will be double. Store promotion, small program function purchase, outsourcing operation guidance. Develop a new product every six months, at least 4 hot style products every month, and at least 2 drainage supplementary products every quarter. Internal architecture Operation investment infrastructure projects Product input value added service Make consumers to buy products to obtain satisfaction, increase sales. prospects development

15. 01 02 03 04 Based on the offline market demand, we can not easily change the product appearance. Product positioning is middle and high-end, and does not coincide with some low-end positioning platform. Docking with an operating company, the application for entry needs to be timely, to reduce the time cost. Although users and products are more consistent, they need huge investment in product publicity and good offline market response. prospects development

16. target customer 04 04

17. target customer 20% 15% 31% 34% 22 – 35 years old female 35-55 years old female <22 Years old female > 55 Years old female Have health care awareness, hope to always protect the state of youth. A successful career, I hope to find a sense of youth. Youth is in a good state, and the consciousness is weak. Strong awareness of health care.

18. 01 02 03 04 Young people in the new era pay attention to the quality of life. Dare to try a new brand, quality power and design sense has the primary appeal. Focus on quality priority and product applicability, pay attention to nursing. Focus on quality priority and product applicability, pay attention to nursing. target customer

19. Core user Core user Core user Immigrants from the first and second tier cities have good working conditions and have a certain amount of disposable funds. Full of the pursuit of the quality of life, pay attention to the brand, very emotional, easy to impulse consumption. Consumption consciousness is strong, the satisfaction requirement is not big, pay attention to their own image. target customer

20. Thank you Thank you reporter:xxx / work report / personal report