INTELLECTUAL PROPERTY in managing business innovation.pptx

Intellectual property rights in managing Business innovation

1. INTELLECTUAL PROPERTY SESSION 1 MANAGING BUSINESS INNOVATIONS

2. INTRODUCTION Intellectual property ( IP ) rights are the legally recognized exclusive rights to creations of the mind. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade dress, and in some jurisdictions trade secrets.

3. Importance of IP

4. Why You Need Intellectual Property Protection Helps to deter imitation by competitors which will undermine your profits from innovation Competitors can imitate one’s products by: Reverse engineering them Hiring one’s employees Working on similar projects Reading one’s publications and patent disclosures ©2009 Prentice Hall 8- 4

5. What Is A PATENT? A patent is a government-granted monopoly that prevents others from using an invention for 20 years in return for the inventor’s disclosure about how the invention works ©2009 Prentice Hall 8- 5

6. What Can Be Patented? Patents cannot be obtained on natural substances or ideas Services are not embodied in physical form hence are difficult to patent. However you can patent the process by which the service is created. Patents can be obtained only on: A working process Machine Manufacture Composition of matter ©2009 Prentice Hall 8- 6

7. ESSENTIALS OF A PATENT Novel,Nonobvious,Useful First to invent Non disclosure

8. Novel, Non-Obvious and Useful Patents are only granted for inventions that the patent office determines are: Novel: if it has not been previously invented Obvious: if it is a clear next step in technological development to a person who is an expert in the field Useful: it has to work, have a use, and be functional ©2009 Prentice Hall 8- 8

9. Advantages of patenting Barriers to immitation Legal protection Value chain leverage Raising funds

10. Disadvantages of patenting Effectiveness at deterring imitation Benefits of nondisclosure Pace of change Difficulty proving infringement Effectiveness of patents in different industries

11. Trade secrets when does secrecy work? When there are few sources of information about the new product or service Secrecy is more effective when a new product or service is complex Secrecy is more effective when the process of creating a new product or service is poorly understood Secrecy works best when the information that is being kept secret involves tacit knowledge Secrecy works better for processes than for products

12. Conditions for a trade secret Information must be known only by people of the company Information must be of economic value Reasonable measures must be taken to keep the information secret

13. copyrights Copyright is a legal protection given to the authors of original literary,musical,or artistic works. It gives the right to reproduce,display,or produce derivative works from the protected item. It also gives the right to sue to collect damages if someone else infringes the copyright from the time the work was created until 70 years after the authors death.

14. What can be copyrighted Books,movies,software,music,databases plays pantomimes.dances sculptures,graphics,architectural designs etc Be tangible Be produced

15. trademarks A trademark , trade mark , or trade-mark is a recognizable sign, design or expression which identifies products or services of a particular source from those of others.The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher or on the product itself. For the sake of corporate identity trademarks are also being displayed on company buildings.

16. Diffrences in intellectual property regimes First to invent Disclosure Requirement to manufature

17. International agreements on ip Madrid protocol European patent convention Paris convention Patent cooperation treaty TRIPS