DEFINATION “Internal communication is the life blood of each and every organization.”
Internal communications ( IC ) is the function responsible for effective communication or trade among participants within an organization. It is the transfer of information via channels such as: memos, intranet, publication or broadcasts, etc.
How Internal Communication helps? Increased productivity Higher probability of achieving organizational goals Ability to approach situations, problems or crises proactively More effective and responsive customer service. Smarter decision-making on all levels. Reduced day-to-day conflict between team members
Diff ways of Internal communication Group meetings Personnel meetings News bulletin Company’s internal server Telephone messages Company Blog
EXTERNAL COMMUNICATION
External communication The exchange of information and message between an organization and other organization groups, individual outside its formal structure. Simply we can say : Communication that takes place out side the organization is called external communication.
Channels of external Communication Face to face meetings Print and broadcast media Pamphlets Press conference Annual reports and letters etc…
The goal of external Communication The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and stockholders To present a favorable image of an organization To promote the organization Advertise the organization Provides information about products and services to customers