Internship Report Paras V2.pptx Internship Report Paras V2.pptx

Internship Report Paras V2.pptx Internship Report Paras V2.pptx

1. NTCC Summer Internship Project Report On Exploring Marketing Strategies and Consumer Engagement: A Study at New Vision Digital Pvt. Ltd   Submitted to Dr. Shweta Awasthi Amity University Uttar Pradesh In partial fulfillment of the requirements for the award of the degree of Master of Business Administration By Paras Jadon A0101924146 Under the Supervision of     Internal Guide Mr. Aman Vats

2. NEW VISION DIGITAL PVT. LTD. – COMPANY OVERVIEW Founded: 2011 Headquarters: Noida, India Global Presence: Offices in Dubai, UK, US (Orlando), and Australia (Sydney) Team: 100+ professionals across strategy, design, tech, and marketing Core Services: SEO Social Media Marketing PPC Advertising Content Strategy Web & App Development History & Background Founded in December 2011 in Noida, India. Started as a data processing and digital marketing firm; now a full-service digital agency . Expanded internationally to Dubai, UK, US (Orlando), and Australia (Sydney) . Recognized as a Google & Meta Partner and a member of NASSCOM & SoDA . Mission: Provide custom digital solutions aligned with business goals and budgets. Help clients maximize ROI through real-time, multi-channel strategies . Promote innovation, transparency, and creative execution. Vision: Become a global leader in digital marketing solutions. Blend creativity, consumer insights, and technology for measurable growth . Lead with agility, continuous learning , and customer-centric strategies.

3. OBJECTIVES Primary Objective Study the digital marketing strategies of New Vision Digital Pvt. Ltd. Assess their impact on consumer engagement and campaign effectiveness. Bridge theory with real-world digital practices. Secondary Objectives Analyze digital content’s role in engagement. Study use of analytics and feedback in strategy. Evaluate campaign performance (reach, ROI, engagement). Observe internal workflows and tools used. Identify challenges in sustaining consumer interest. Relevance to Company Aligns with company’s goal of data-driven, impactful marketing . Offers insights for improving engagement and personalization . Supports continuous innovation and client satisfaction . Expected Outcomes Insights into consumer behavior and response . Evaluation of effective marketing tactics . Strategic improvement recommendations. Practical application of marketing concepts. Skill development in research and analysis .

4. LITERATURE REVIEW 1. Understanding Marketing Strategies A marketing strategy outlines how businesses attract and retain customers. Evolved from traditional 4Ps to include digital tools like SEO, PPC, SMM, content, and email marketing . Focuses on personalization, customer experience, and digital analytics. 2. Rise of Digital Marketing Driven by internet usage and mobile access . Uses real-time data via tools like Google Analytics, CRM, and automation platforms . Enables direct customer interaction, feedback, and personalization. 3. Concept of Consumer Engagement Engagement = emotional, cognitive, and behavioral connection with a brand. Boosted by interactive content, personalization, storytelling , and responsive support. Measured via metrics like CTR, time on site, social shares, and retention . 4. Strategy & Engagement Intersection Engagement is embedded into modern marketing strategies. Long-term tactics include content calendars, social listening, UGC, and influencer campaigns . Builds stronger customer relationships and brand loyalty. 5. Application in a Digital Marketing Firm Firms like New Vision Digital apply these concepts through: Tailored strategies Audience targeting

5. RESEARCH METHODOLOGY 1. Research Design Descriptive & exploratory design Focused on understanding New Vision Digital’s marketing strategies and their impact on consumer engagement 2. Research Approach Mixed-method approach Qualitative: Strategy insights, team interviews Quantitative: Campaign data, engagement metrics 3. Sources of Data Primary Data: Interviews, observations, internal discussions Secondary Data: Company blogs, reports, past campaigns, analytics dashboards 4. Data Collection Tools Structured Interviews with team members Questionnaires for clients/users Direct Observation during internship activities Document Analysis of reports and performance data 5. Sampling Method Purposive Sampling for internal team Convenience Sampling for clients Sample Size: 8 internal stakeholders 25 client responses

6. DATA ANALYSIS & INTERPRETATION Data Sources: Internal interviews, 40 client surveys, daily observations Key Survey Findings: Top Platforms: Instagram (45%), Facebook (30%) Content Relevance: 85% found content relevant Engagement Types: Social posts (40%), videos (20%) Follow-up Actions: 55% took action; 73% visited website Influencers of Engagement: Visuals (4.2/5), clarity, CTA Preferred Updates: 60% via social media Satisfaction: 80% satisfied or very satisfied Analytics Insights: CTR: 3.2–4.8%, Bounce: 38–50%, Conversion: 2.5–4% Interview Highlights: SEO & blogs → +30% leads UGC/influencers → +20% engagement A/B testing → +15% ad performance Case Study (Real Estate): IG followers ↑18%, Traffic ↑22%, 15 inquiries Key Insights: Integrated strategies boost engagement Visual & social-first approach works best Interactive content enhances user connection .

7. FINDINGS & OBSERVATIONS 1. Key Takeaways SEO & PPC are core to outreach Instagram (B2C) & LinkedIn (B2B) most effective Personalized & video content drives higher engagement 72% trust brands with regular content updates 3. Strategy Effectiveness Google Ads effective in real estate/healthcare Facebook Ads ROI better for local services Blog content SEO-friendly but inconsistent Good use of analytics (GA, Hotjar) 5. Client Insights Real Estate: PPC leads, slow conversion Healthcare: Trust-based content performs best Retail/E-comm: Flash sales + influencer = high ROI 2. Consumer Behavior Patterns Users prefer interactive content (polls, quizzes) Short videos > static content Peak engagement: 6–9 PM (Insta & YouTube) Omnichannel presence boosts conversions Micro-influencers increase engagement 4. Gaps & Challenges Weak remarketing strategies Repetitive content on some platforms Limited use of AI/predictive tools Branding inconsistency across platforms CRM systems need improvement 6. Consumer Expectations Fast, mobile-friendly websites Transparent ad messaging Regular brand communication Authentic reviews & fast responses

8. RECOMMENDATIONS 1. Diversify Digital Channels Collaborate with nano/micro-influencers Focus on video content (YouTube, Reels) Regular SEO audits Leverage LinkedIn for B2B leads 3. Boost Retention Loyalty & referral programs Educational content (blogs, webinars) Regular customer feedback surveys 5. Content Optimization Create client-specific content calendars Start podcasts & guest appearances 7. Social Listening & Crisis Management Tools: Sprout Social, Brand24 Define crisis response protocol 9. Upskill Teams Monthly tool/tech workshops Foster innovative testing culture 2. Personalized Engagement Use AI for tailored email campaigns Dynamic website content based on user behavior Deploy chatbots for real-time queries 4. Enhance Analytics Integrate GA4, Hotjar, HubSpot Predictive analytics for trends & budgeting Run frequent A/B testing 6. Client Collaboration Standard onboarding kits Use Trello/Notion for project tracking Quarterly performance reviews 8. Enter New Markets Focus on healthcare, edtech, sustainability Launch startup-specific packages 10. Case Studies & Testimonials Document successful campaigns Collect & display client reviews

9. CONCLUSION 1. Research Summary Studied effectiveness of digital marketing strategies at New Vision Digital Pvt. Ltd. Combined survey data, interviews, analytics, and observations. Found that Instagram & Facebook are key platforms with strong visual and CTA impact. Internal strategies like SEO, influencer marketing, and A/B testing align with consumer expectations. 2. Alignment with Objectives Successfully met main objective: evaluating marketing–consumer engagement relationship. Secondary goals like content format analysis, satisfaction tracking, and platform insights were achieved. Consumer feedback validated the company’s creative and personalization strategies. 3. Scope for Future Research Emotional triggers in digital engagement. Long-term tracking of consumer interactions. Comparative studies on platforms like WhatsApp, Threads, etc. Deep-dive into influencer ROI and user-generated content dynamics. Larger sample size and industry comparisons recommended. 4. Final Thoughts Internship bridged academic theory with real-world practice. Reinforced the need for data-driven, personalized, and interactive digital marketing. New Vision’s integrated approach is effective, with scope for further innovation. Experience built strong analytical and strategic skills for future growth.

10. THANK YOU