INTERVIEW PART 1.pdf PRACTICAL RESEARCH 1

INTERVIEW PART 1.pdf PRACTICAL RESEARCH 1

1. INTERVIEW
Lovely Grace Sampaga

2. DEFINITION OF INTERVIEW
In research, interview is a data gathering technique
that makes you verbally ask the subjects or
respondents questions to give answers to what
your research study is trying to look for. Done
mostly in qualitative research studies, interview
aims at knowing what the respondents think and
feel about the topic of your research.

3. DEFINITION OF INTERVIEW
Traditionally viewed, this data gathering technique
occurs between you, the researcher, and your
respondents in a face-to-face situation. In this
case, you speak directly with your respondent,
individually or collectively.

4. DEFINITION OF INTERVIEW
On the other hand, by using electronic and
technological communication devices like the
Internet, mobile phones, e-mail, etc., interview can
be considered as a modern tool of research. All in
all, be it a traditional or a modern type of
interview, "it is a conversation with a purpose" that
gives direction to the question-answer activity
between the interviewer and the interviewee.
(Babbie 2014, 137; Rubin 2011).

5. TYPES OF
INTERVIEW

6. 1. Structured
Interview
This is an interview that requires the use of an interview
schedule or a list of questions answerable with one and
only item from a set of alternative responses. Choosing
one answer from the given set of answers, the
respondents are barred from giving answers that reflect
their own thinking or emotions about the topic. You, the
researcher, are completely pegged at the interview
schedule or prepared list of questions.

7. Unstructured
Interview
·In this type of interview, the respondents answer the
questions based on what they personally think and feel
about it. There are no suggested answers. They purely
depend on the respondents' decision-making skills,
giving them opportunity to think critically about the
question.

8. 3. Semi-Structured
Interview
·The characteristics of the first two types are found in the third type of
interview called semi-structured interview. Here, you prepare a
schedule or a list of questions that is accompanied by a list of
expressions from where the respondents can pick out the correct
answer. However, after choosing one from the suggested answers, the
respondents answer another set of questions to make them explain
the reasons behind their choices. Allowing freedom for you to change
the questions and for the respondents to think of their own answers,
this semi-structured interview is a flexible and an organized type of
interview. (Rubin 2012; Bernard 2013)

9. APPROACHES OF
AN INTERVIEW

10. 1. Individual Interview
·Only one respondent is interviewed here. The reason
behind this one- on-one interview is the lack of trust the
interviewees have among themselves. One example of this
is the refusal of one interviewee to let other interviewees
get a notion of or hear his or her responses to the
questions. Hence, he or she prefers to have an individual
interview separate from the rest. This is a time-
consuming type of interview because you have to
interview a group of interviewees one by one.

11. 2. Group Interview
·In this interview approach, you ask the question not to
one person, but to a group of people at the same time.
The group members take turns in answering the question.
This approach is often used in the field of business,
specifically in marketing research. Researchers in this
field, whose primary aim in adhering to this interview
approach is to know people's food preferences and
consumer opinions; they also call this as focus group
interview.

12. 2. Group Interview
The chances of having some respondents
getting influenced by the other group
members are one downside of this
interview approach. (Denzin 2013; Feinberd
2013)

13. 3. Mediated Interview
·No face-to-face interview is true for this interview
approach because this takes place through
electronic communication devices such as
telephones, mobile phones, email, among others.
Though mediated interview disregards non-verbal
communication (e.g., bodily movements, gestures,
facial expressions, feelings, eye contact, etc.),

14. 3. Mediated Interview
many, nonetheless, consider this better because
of the big number of respondents it is capable of
reaching despite the cost, distance, and human
disabilities affecting the interview.
It is a synchronous mediated interview if you talk
with the subjects through the telephone, mobile
phone, or online chat and also find time to see
each other.

15. 3. Mediated Interview
It is asynchronous if only two persons are
interviewed at a different time through the
Internet, email, Facebook, Twitter, and other social
network media. (Goodwin 2014; Barbour 2014)

16. ThankThank
YouYou