Intro-to-BDes-User-Experience | School of Design

The Bachelor of Design (B.Des) in User E xperience (UX) at
Ajeenkya DY Patil University is a comprehensive program designed
to equip students with the skills and knowledge required to excel in the field of UX design. The program blends theoretical knowledge with practical experience, ensuring students understand the full spectrum of user-centered design.
https://sod.adypu.edu.in/sod/b-des-ui-ux

1. Introduction to
B.Des User
Experience
The Bachelor of Design (B.Des) in User Experience (UX) at
Ajeenkya DY Patil University is a comprehensive program designed
to equip students with the skills and knowledge required to excel in
the field of UX design. The program blends theoretical knowledge
with practical experience, ensuring students understand the full
spectrum of user-centered design.

2. Importance of UX Design
1
Customer Satisfaction
Good UX design leads to increased customer satisfaction and loyalty by
ensuring that products are easy to use and meet users' needs effectively.
2
Growing Demand
As businesses and services increasingly move online, the demand for
skilled UX designers continues to grow, making it a highly sought-after
career path.
3
Enhancing Usability
UX design focuses on enhancing user satisfaction by improving the
usability, accessibility, and pleasure provided in the interaction with a
product.

3. Program Structure
Duration and Format
The B.Des UX program is a 4-
year undergraduate course
structured into eight semesters,
with each semester focusing on
different aspects of UX design.
The program includes a mix of
lectures, practical sessions,
workshops, and projects.
Core Subjects
Core Subjects: Design Principles,
Human-Computer Interaction,
Usability Testing, Information
Architecture, Prototyping, Visual
Design, User Research,
Interaction Design.
Electives
Electives: Advanced Typography,
Digital Marketing, Motion
Graphics, Service Design, Game
Design, Emerging Technologies in
UX.

4. Curriculum Highlights
1
UX Design Principles
Understanding user needs and behaviors, designing for user
experience with empathy and focus on usability, and basics of
wireframing and prototyping.
2
Human-Computer Interaction
Study of how people interact with computers and digital interfaces,
and design principles to create effective and intuitive user interfaces.
3
Usability Testing and Research
Methods for evaluating the usability of products, and conducting
user research to gather insights and improve design.

5. Hands-On Learning
Studio-Based Learning
Interactive studio sessions that simulate real-world design scenarios,
encouraging creativity and experimentation in a collaborative setting.
Industry Projects
Opportunities to work on real projects with industry partners and gain
practical experience and professional networking.
Client Collaboration
Working directly with clients to solve real-world UX challenges and receiving
feedback from industry professionals.

6. Faculty Expertise
Academic Credentials
Faculty members holding advanced degrees and certifications in design, UX, and human-
computer interaction.
Industry Experience
Faculty with extensive experience in UX design and related fields, having worked with leading
companies and on high-profile projects.
Industry Experts
Regular sessions with guest speakers from the industry and workshops on emerging trends
and technologies in UX design.

7. State-of-the-Art Facilities
Design Studios and Labs
Modern, well-equipped studios
and labs dedicated to UX design,
designed to foster creativity and
collaboration.
Industry-Standard Tools
Access to the latest design
software and tools such as Adobe
XD, Sketch, Figma, and more,
learning to use industry-standard
tools for prototyping, testing, and
designing.
Advanced Technology
Availability of advanced
technology like VR/AR, eye-
tracking devices, and usability
labs, as well as access to design
libraries, online databases, and
journals.

8. Career Opportunities
Job Roles
UX Designer, UI Designer,
Interaction Designer, User
Researcher, Information Architect,
Usability Analyst, in diverse
sectors such as tech companies,
design consultancies, startups,
and large corporations.
Hiring Companies
Leading companies like Google,
Microsoft, Adobe, IBM, and
various design agencies, as well
as startups and emerging
companies looking for innovative
UX solutions.
Alumni Success
Examples of alumni who have
made significant contributions to
the field of UX, with testimonials
and case studies showcasing
successful careers.

9. Admission Process
Eligibility Criteria
Completion of 10+2 or equivalent
examination with a minimum
required percentage, and a
strong interest in design and
creativity.
Application Procedure
Online application form
submission, portfolio showcasing
design skills and creativity, and
entrance exam and interview for
shortlisted candidates.
Important Dates
Application start and end dates,
entrance exam dates, and
announcement of results and
admission deadlines.

10. Scholarships and Financial Aid
Available Scholarships
Merit-based scholarships for
outstanding students and need-
based scholarships for financially
disadvantaged students.
Eligibility Criteria
Academic performance and
entrance exam scores for merit-
based scholarships, and
demonstrated financial need for
need-based scholarships.
Application Process
Details on the application process
for scholarships, including
required documents and
deadlines for submission.