Introduction to a digital marketing.pptx

Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.

Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Did you know nine-in-ten U.S. adults go online on a daily basis? Not only that, 41% are online “almost constantly.” As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.

A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more

1. Digital Marketing

2. iNTRODUCTION Welcome to the digital age, where everything from shopping to socializing happens online. , As our lives become increasingly interconnected with technology, it is no wonder that digital marketing has emerged as a critical component of any business strategy. By harnessing the power of digital channels like search engines, social media, and email, businesses can effectively reach their target audiences and drive growth,  By the end of this presentation, you'll have a solid understanding of what digital marketing is, how it works, and how it can help you grow your business.

3. KEY CONCEPT & dEFINITION ▶  What is digital marketing ▶  Benefits of digital marketing ▶  What does digital marketing consist of ▶  SEO ▶  PPC ▶  SMM ▶  Content writing ▶  Digital marketing measurement

4. Definition Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts, Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

5. BENEFITS OF DIGITAL MARKETING

6. DIGITAL MARKETING AREAS

7. WHAT IS SEO? ▶  Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO) .

8. PPC(PAY PER CLICK) ▶  What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically

9. ADVANTAGE OF PPC

10. What is smm? ▶  Social media marketing ( SMM ) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

11. ADVANTAGE OF SMM ▶  Increased Brand Awareness ▶  More Inbound Traffic ▶  Improved Search Engine Rankings ▶  Higher Conversion Rates ▶  Better Customer Satisfaction ▶  Improved Brand Loyalty ▶  More Brand Authority

12. Case study #1   " BuRGER KING" Burger King is legendary when it comes to establishing their digital footprints in the space of digital marketing. Their digital campaign in the US made a pure genius marketing strategy. The constant competition among the two brand rivals, Burger King and Mc Donald’s, often caused a ripple in the waters of digital marketing space. Most brands wish to incorporate the use of the latest technologies into their marketing strategies and make optimum use of the technology. Since these are usually novice and new, some mistakes follow.  Burger King is one such brand that does love to play with the technologies to create a marketing experience that its consumers least expect it to. Such is a marketing strategy that is weaved with voice-enabled devices. This digital campaign stressed on featuring the catchphrase of google’s voice-activated tools, “Ok, Google, what is the Whopper burger?”. And as a result, any home device that is nearer and able to hear the prompt would enable itself and read up the famous whopper burger by Burger King.

13. Resulting Reverberation The aim to introduce the consumers with the brand and its product, The Whopper burger became a viral success. Even if the campaign wasn’t entirely a success, it did set a tone for the other brands that could not be replicated.

14. CASE STUDY #2     " LAYS- #SMILEDEKEDEKHO" Lay’s is a potato chips initiative from the parent company PepsiCo that initiated the ‘Smile Deke Dekho campaign’ in October 2019. The unique selling proposal was that the brand promoted the message of how a simple smile can connect different individuals universally and simultaneously convey the emotions and the mood effortlessly through each  flavour  and packet of chips. The uniqueness of the initiative was engaging the influencers on various social platforms in advertising the brand for them. Not only that Lay’s customized more than 350 curated packs for the Influencers. ThePhoto by PhotoAuthor is licensed under CCYYSA.

15. Resulting reverberation A feeling of personalized and customized product that is uniquely curated just for the customers. It is a way to connect with the consumers individually and vice versa. The campaign reinstated the power of a single smile and the power of positivity it brings.  The campaign accelerated the use of social media platforms like Snapchat and Instagram by asking the consumers to pose a smile with their packets of Lays.

16. Benefits of Online Marketing over Traditional Marketing ▶  High return on investment (ROI) through Online Marketing. ▶  Target only most interesting audience, pay only ▶  You can start without spending with small amount. ▶  Advertising your products on specific hours, time or day bases. ▶  Fully Controlled as per your location, budget and time.

17. CONCLUSION ▶  The study started with the aim to analyse the different issues related to the digital marketing. Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The ladder of engagement has shown the approaches to attach with the customers. The study has also revealed that in order to utilise the digital marketing in an effective way, the companies are required to design an effective platform. With the example of Pinterest the effectiveness of a social media platform has been discussed. The current trends in the digital marketing have also been discussed in the study

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