Introduction to AI for Nonprofits webinar

In this webinar, AI experts Jon Hill and Kyle Barkins will guide you through the fundamentals of using AI for effective, data-driven marketing strategies that resonate with your audience, and AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.

1. Introduction to
AI for Nonprofits
Presented by:
Kyle Barkins, Jon Hill


09.03.2024

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Introductions
Kyle Barkins
Co-Founder
Tapp Network
Kyle is the co-founder of Tapp Network, has a background of
more than 20 years in marketing and application development.
His experience includes launching more than 250 websites and
automating the online lead generation process for over 1000
professionals. His previous projects have also included the
syndication of clip-able, shareable, searchable broadcast videos
to more than 40 million viewers per month, as well as the
development and deployment of a number of educational and
communication platforms for nonprofits in 8 different languages
and in over 200 countries.
With 10 years of experience in digital spaces, Jon brings his
expertise in all things web to Tapp as our Web Project
Manager. He has a background in design, development and
project management helping brands both big and small
achieve their visions.
Jon Hill
Web Project Manager
Tapp Network

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Empowering Organizations
for Good
Problem We Solve
Our Why
How We Innovate and Impact
We transform your visionary
goals into digital realities,
empowering nonprofits and
government agencies to thrive
in today's dynamic world.
In the new Age of Acceleration,
many nonprofits and
government agencies are
challenged by a lack of digital
infrastructure. This gap inhibits
their ability to keep pace and
effectively support the most
vulnerable populations.
Tapp’s mission is more than just business
growth; it's about driving digital innovation
across rapidly expanding sectors. We strive to
transfer our knowledge, tools, and technology
to government agencies and nonprofits that
are tackling society's most pressing
challenges.
We achieve this by harnessing the power of
artificial intelligence, developing high-impact
websites, software, and data-driven
campaigns. Our AI-enabled digital
transformation strategies enhance the
positive impact of the organizations we serve
and amplify their engagement with the
communities they support.
www.tappnetwork.com

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Click Here to Learn More

6. Agenda
➔Introduction to Tapp Network
➔What is AI?
➔How AI Works
➔AI Action Plan
➔Questions & Answers

7. What is AI?

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What is AI?
AI is smart computer software that can learn and make
decisions.

The Journey Begins:
"1950s: The Spark - Imagining smart machines."
"1980s: The First Steps - Computers start to learn."
"2000s: The Boom - Internet explosion feeds AI."
"2010s: AI Walks Among Us - Smartphones, smart homes, smart life."

2024: The Here and Now
"AI's not just a buzzword; it's how we live, work, and play. From chatbots
giving us fashion advice to algorithms that help save lives, AI's making the
impossible, possible."

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Sudden Proliferation of Generative
Artificial Intelligence (“GenAI”)

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Who is utilizing AI to support their
organization today?
Show of Hands

11. How It Works

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How It Works

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Who is having fun annoying your friends
and family with AI?
Show of Hands

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What are you hoping AI can do to elevate your
organization?
Write in Chat (Do not use AI)

TAKE THE SURVEY

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AI Action Plan

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01
02
0304
05
2. Explore and
Compare AI Solutions
● Investigate leading AI tools and platforms.
● Gather insights and recommendations
from industry experts.
● Schedule product demos to evaluate
functionality and fit.
3. Adopt Ethical AI Standards
● Focus on maintaining data privacy, security,
and ethical use.
● Ensure AI practices promote inclusivity and
transparency.
● Build and sustain trust with stakeholders
through responsible AI usage.
5. Equip Your Team
with Knowledge
● Provide thorough training on using
the AI tool effectively.
● Leverage training resources and
support from your provider.
4. Integrate Your AI Tool
● Work closely with your chosen provider
to implement the AI solution.
● Customize the tool to align with your
nonprofit’s specific needs.
1. Define Budget and Objectives
● Identify available funds for AI adoption.
● Clarify the goals and expected outcomes of implementing AI.
● Secure support from leadership for the initiative.
Steps to
Successfully
Implement an AI
Action Plan

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AI is the top Mar-Tech
budget priority for 2024
•AI is topping the list of mar-tech
investment priorities, with 79%
making it a number one priority

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Technology Stack Audit

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•Integrate tools like CRM, email marketing, and social media for seamless workflows.
•Use AI and automation to reduce manual tasks and improve efficiency.
Statistic: Organizations using marketing automation with their CRM see a 451% increase in
qualified leads. (Source: The Annuitas Group)
Automation:
Tech Stack Workflows

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Content Agility
“By 2026, more than 80% of
enterprises will have utilized
generative AI APIs.”

– Gartner

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Smart Engagement - Custom GPTs
●Use Custom GPTs to provide
tailored engagement and answer
complex queries.

●Enhance user interactions with
personalized AI-driven
responses.

Stat: AI-driven personalization can lead to
a 20% increase in customer satisfaction
and a 10-15% boost in conversion rates.

(Source: McKinsey)

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26. https://share.synthesia.io/a07
c61a5-9b7f-4463-85e3-23894
89aeeb0

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Wordpress CMS AI
•CMS (Content Management System): Use a
CMS like WordPress to manage and update
content.
•SEO Optimization: Optimize content for better
search engine visibility.
•Messaging: Leverage Storytelling and
behavioral science

Stat: Websites with blogs have 434% more
indexed pages, leading to better SEO and
increased traffic. (Source: TechClient)

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Omnichannel Marketing

30. Personalized content sits at the heart of
every omni-channel experience.
Digital Experience Digital Commerce Digital Marketing

31. Personalization

32. From awareness to
adoption, prompting real
behavior change.
SUSCEPTIBILITY
SEVERITY
BENEFITS
BARRIERS
CUES TO
ACTION
CONTEMPLATION
PREPARATION
TRIAL
ACTION
TRANSTHEORETICAL
HBM
Behavioral Science
Omni-Channel
Full-Funnel
AWARENESS
Before AI

After AI
AWARENESS

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Target Content
Sarah Gomez

Age: 29
Location: Sussex County, Delaware.
Background: Her interaction with the Delaware Department of Public
Health (DPH) communications, powered by Tapp Network's CRM and
marketing automation technology, illustrates the transformative
approach to public health engagement.
Birth Control: Personalized messages and resources based on her interests.
STI Prevention: Tailored content based on her earlier interaction.
Diabetes & Nutrition: Targeted content on healthy eating and exercise based on
family history.

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CRM

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SDOH - Support
Throughout her journey,
Sarah receives relevant
information continuously
adapted to her multiple
needs and any
comorbidities. This
ensures a holistic
approach to her health.

Diabetes-Birth Control
Transportation-CHW

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Smart Engagement
LMS
ChatBots
Mobile Apps
Geo-Mapping
Case Management

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2023
Monster Slide by RRGraph
www.website.com
MN
STR
SLD
AWARE
EDUCATE
ENGAGE
ACTION
IMPACT
Landing Pages – Lead
Capture
AUTOMATION CMS
CLICKS
Resources - Blogs – Contact Info
TRADITIONAL
WEBSITES
IMPRESSIONS
Ads – Social – Print - Billboard
TRADITIONAL
MARKETING
Personalized Content
Workflows – Database
AUTOMATION CRM
Omni-Channel Activation
Behavior Change Action
AUTOMATION AI
Brochure
Based
Command Central for all your Full-Funnel Communications
Smart
Content

Smart
Engagement

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Member Portals - Collective Impact Comes Alive
●Create secure portals for
stakeholders to manage profiles and
access content.

●Foster stronger community ties
through dedicated engagement
spaces.

Stat: Organizations with well-developed
engagement portals see a 20-25% increase in
stakeholder satisfaction and participation.
(Source: Bain & Company)

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Learning Management (LMS)
●Centralize Training and Education:
Host all training materials and resources on
one accessible platform.
●Enhance Skill Development:
Offer tailored courses to meet the specific
needs of your community.
●Track Progress and Impact:
Use analytics to monitor learner progress and
measure training effectiveness.
●Foster Continuous Learning:
Keep your community engaged with ongoing,
updated learning opportunities.

40. Data and Analytics
&
Case Studies

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Creative: Strategic, Vibrant, Memorable, Inclusive

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EDU Post Secondary
Attainment

●Tri-State
●New Castle
●Delaware
●Kent
●Sussex

44. AI-Enhanced
Marketing Examples

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TraffiCast

Food Bank
Data Collection
Visualization
Distribution
Optimization

46. Department of Labor: OSHA Education

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Take the Survey – and
get a Free EBook!
TAKE THE SURVEY

48. AI Services
Provided by Tapp Network in partnership with TechSoup

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AI Action Plan

50. AI Starter Package: Assessment,
Consultation, and Recommendation
Starting at
$975

The assessment and consultation help us understand
your organization's current technology and needs. This
enables us to create a two-page AI integration report with
recommendations for enhancing communications,
optimizing your website, and improving operational
efficiency. This offer provides:

•A 45-minute initial assessment of your organization's
technology
•A 90-minute consultation that provides an overview
of AI technologies
•A report with recommendations to integrate AI into
your organization's communications and operations

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AI Maintenance Services – Monthly
Subscription
Starting at
$799/mo

AI Maintenance Services, a TechSoup subscription service, is
designed to maintain your organization's artificial intelligence
technologies. With a minimum subscription period of three
months, you can purchase additional hours or services as
needed.
You'll be assigned a dedicated account manager available
from 6 a.m. to 5 p.m. Pacific time. They will connect with you
directly to plan each month's work and provide an estimated
timeline within 48 hours of receiving any request.
Dedicated
Account Manager
Available
9am–8pm EST
No Contract.
Cancel Anytime.

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Questions?