Introduction to Business Research Method in FTU

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1. Lecturer: Nguyễn Minh Phương Email: [email protected] Phone: [phone]

2. Research Methods for Business Students 8 th edition Chapter 1 Introduction to Business and management research

3. Definition of Research Term “research” is wrongly used: just collecting facts or information with no clear purpose; reassembling and reordering facts or information without interpretation; as an activity with no or little relevance to everyday life; as a term to get your product or idea noticed and respected. Instead, research has the following characteristics: The purpose, to find out things, is stated clearly. The data are collected systematically. The data are interpreted systematically. Definition of RESEARCH : a process that is undertaken in a systematic way with a clear purpose, to find things out .

4. Business and management research Definition: Business and management research as undertaking systematic research to find out things about business and management Characteristics: Transdisciplinary impact on business and management practice. needs to engage with both the world of theory and the world of practice.

5. A taxonomy for considering the ‘relevance gap’ in relation to managerial knowledge Source : Developed from Hodgkinson et al. (2001)

6. Business and management research Two ends of research continuum: Basic/fundamental/pure research: understand the processes of business and management and their outcomes. often taken in universities and as a result of academic agenda. key impact is within the academic community Applied research: impactful for practitioner communities being of direct and immediate use to managers to act on. very similar to consultancy

7. Basic and applied research Sources : Authors’ experience; Easterby -Smith et al. (2012) ; Hedrick et al. (1993), MacIntosh et al. (2017)

8. The research process (1 of 2) Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2018

9. Figure 1.2 The research process (2 of 2) Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2018