Introduction to Corporate Strategy UKM GSB

Introduction to Corporate Strategy

1. Corporate Strategy Assoc. Prof Dr. Abu H anifah AYOB [phone] a [email protected]

2. Lecture Plan DAY 1 Global Strategy Exporting , FDI, Licensing / Franchising DAY 2 Corporate Scope and Transactions Types of Strategies, Strategy Generation and Selection, M&A DAY 3 Stakeholders and Governance DAY 4 Project Presentation Case Study Analysis Test

3. Evaluations In-class Discussions 20% Case Study Analysis 20% Test 30% MCQs from all chapters Project 30% Report 20% Presentation 1 0%

4. Project A group of max 5 members Case: Formula 1, Hyundai, Lucky Air, Netflix, Nike, Sony, Tesla Please prepare a max-10page report to critically analyze the case with the aid of extra reading Briefly introduce the case I nternal analysis (Strengths / Weaknesses) External analysis (Opportunities / Threats) Lesson learned and recommendations