Introduction to digital marketing - Corpex

Welcome to CORPEX, the number one digital marketing agency in Delhi NCR. We use our knowledge and experience to help businesses reach heights and ensure steady growth. For this, there is a hardworking and dedicated team of digital marketing geeks. We provide out of the way solutions to satisfy our customers. We promise our clients to find a way to stay ahead and assure them market growth. Here, we generate genuine leads and increase the search visibility of our clients.

We give our 100% to all our customers, regardless of how small or big their business is. Here at CORPEX, we make your dreams come true and find the perfect solution when it comes to Digital Marketing. We provide services including SEO, SMM, Paid advertisement and Content Writing. Our team invite new trends and adapt the latest technology to create innovative and unique solutions to reach your expectations.

More Info -https://corpex.in/digital-marketing-services/

1. INTRODUCTION TO DIGITAL MARKETING

2. What is Search Engine?

3. Search engines are the software program that provides information according to the user query. It finds various websites or web pages that are available on the internet and gives related results according to the search.

4. How Search Engine Works

5. What is SEO? Search Engine Optimization

6. Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

7. Types of SEO ? On - Page SEO Off- Page SEO Technical SEO

8. On-page SEO is the process of optimizing web pages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.

9. Why is On-Page SEO Important? On-Page SEO is important because this shows search engines what your website and your pages are about. Without proper on-page optimization, it will be difficult to rank for your targeted keywords and generate traffic.

10. Meta Tags Meta tags are pieces of information you use to tell the search engines and those viewing your site more about your page and the information it contains. Meta tags include: 1. Meta Title 2. Meta Description 3. Meta Keywords (Optional)

11. 1. Meta Title - A meta title, also known as a title tag, refers to the text that is displayed on search engine result pages and browser tabs to indicate the topic of a webpage. Meta Title Length - 50-60 characters 2. Meta Description - A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. Meta description Length - 155-160 characters 3. Meta Keywords (Optional) - Meta keywords are meta tags you can use to give search engines information about the content of a page. Example - shoes for men, best shoes

12. Off-page SEO , or off-site SEO, refers to optimization efforts to improve a website’s organic search engine rankings without making any changes to the website itself. Off-page SEO activities occur outside of the website and include tactics such as building links, social media, mentions across the web, and guest posting.

13. Why is Off-Page SEO Important? off-page SEO is essential because it helps establish and enhance your site’s authority, relevance, and trustworthiness, which are critical factors for achieving and maintaining high search engine rankings.

14. What are Keywords ? Keywords are ideas and topics that define what your content is about. Types of Keywords 1. Short Tail Keywords - The keywords are phrases with only one or two words. They tend to be generic, often pertaining to the category as a whole. For eg - digital marketing course 2. Long Tail Keywords - Long-tail keywords are highly targeted search phrases that specifically serve searcher intent . For eg - best digital marketing services, what are digital marketing services.