Introduction to Electronic Commerce

Introduction to Electronic Commerce: Introduction of commerce, Electronic
commerce framework, electronic commerce and media convergence, the anatomy
of e-commerce application,The Network for Electronic Commerce: Need of network, market forces
influencing the I-way, components of I-way, network access equipment, and
global information distribution network.
The Internet as a Network Infrastructure: Introduction, the Internet terminology,
NSFNET: Architecture and Components, Internet governance: The Internet
Society.

1. Er. Nawaraj Bhandari E-Commerce Chapter 1: Introduction to Electronic Commerce

2. Electronic Commerce It is process of buying and selling of products and services by business and consumers over the internet. Electronic Commerce applies to the use of computer network to search and retrieve information in support of human and corporate decision making. A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some ways.

3. Electronic Commerce E-Commerce can be divide into : E-tailing or virtual storefronts on web sites with online catalogs, sometimes gathered into a “virtual mall”. Electronic Data Interchange(EDI), the business- to business exchange of data. E-mail and fax and their use as media for reaching prospects and established customers(for example, with newsletters). Electronic Commerce that is conducted between business is referred to as business- to-business or B2B. Eg. Alibaba, IBM Electronic Commerce that is conducted between business and consumers is referred to as business-to-consumers. Eg , Amazon.com

4. E-Commerce Framework

5. Electronic Commerce Public Policy – to govern issues such as universal access, privacy and information pricing. Technical Standard – to dictate the nature of information publishing, user interface and transport in the interest of compatibility across the entire network

6. Electronic Commerce E-Commerce application will be built on the existing technology infrastructure A myriad (numerous) of computers Communication networks Communication software

7. Electronic Commerce According to Kalakota and Whinston , the four building blocks in the infrastructure are: Common business services infrastructure The messaging and information distribution infrastructure Content and network publishing infrastructure The information Super highway infrastructure(Internet)

8. Common business services infrastructure It consists of followings different elements Security/Authentication Electronic Payment Directories/Catalogs

9. Security/Authentication Encryption & authentication methods to ensure security User level securities should maintain. Uses of digital signatures and Encryption methodologies.

10. Electronic Payment Different types of electronic payments like credit card, debit card, e-banking, mobile banking, SMS banking etc. Electronic payment schemes developed to handle complex transactions

11. Multimedia Content and network publishing infrastructure Multimedia content a network publish infrastructure include standard for multimedia file types and data communication circuit over which information travels respectively. Movies=video + audio Digital games=music + video + software Electronic books=text + data + graphics + music + photographs + video

12. Electronic commerce and media convergence E-commerce has been repeatedly linked with the idea of convergence (junction) of industries centered on information that until today has been isolated content, storage, network, business applications and consumer devices. Multimedia convergence applies to the conversion of text, voice, data, image, graphics and motion video into interactive digital content whereas cross media convergence refers to the integration of various industries – entertainment, publication, and communication media base on multimedia content.

13. Electronic commerce and media convergence

14. What convergence stand for Convergence is increasingly prevalent in the IT world. In this context the term refers to the combination of two or more different technologies in a single device. Taking pictures with a cell phone and surfing the Web on a television are two of the most common examples of this trend. Computer-television convergence is already underway with Web TV, which pipes the World Wide Web to a slightly-modified TV set with a set-top box from an ordinary phone line and provides a degree of interactivity.

15. Need of Media Convergence Technologically rich societies have entered the digital age Media industries are grappling with new opportunities - and threats - afforded by what is called "convergence". Media people tend to get very excited about convergence, because it holds so much promise. The melding together of different media, incorporating new personalized services is both impressive and overwhelming.

16. Electronic commerce and media convergence Thus convergence requires removing the barriers between the telecommunications, broadcasting, computing, movie, electronic games and publishing industries to facilitate interoperability. Convergence may incorporate the following technological advances Convergence of content: Convergence of transmission: Convergence of information access devices:

17. References http://www.utdallas.edu/~chung/ecom.html http://whatis.techtarget.com/definition/convergence http://www.slideshare.net/Tashieka /media-convergence-4019719 http://rthk.hk/mediadigest/20030415_76_74280.htm

18. Any questions?