Introduction to innovation and entrepreneurship in a business landscape

Entrepreneurship and innovation

1. Entrepreneurship and Innovation

2. Innovation 2

3. Outline Why innovation is important? BSC’s Perspectives Factors influencing innovation at different levels

4. Source: cxotoday.com

5. Why innovation is important? By the definition (creating value)

6. Why innovation is important? Endogenous growth theory maintains that economic growth is primarily the result of internal forces, rather than external ones. It argues that improvements in productivity can be tied directly to faster innovation and more investments in human capital from governments and private sector institutions. (Arrow, 1962; Hirofumi Uzawa,1965; Sidrauski , 1 967; Romer, 1986;  Aghion and Howitt ; 1992 )

7. Why innovation is important? Balanced scorecard (Kaplan and Norton, 1992) According to BSC there are four perspectives to evaluate the performance of an organization. And they are: Customer Financial Learning and Growth Internal Process

8. BSC’s Perspectives (Figure2: https://www.measureproductivity.com/wp-content/uploads/2010/05/bsc-perspectives.png)

9. BSC’s Perspectives Each perspective can be affected by Innovation Each perspective can affect Innovation

10. Factors influencing innovation at different levels Individual level Group level Organization Level

11. Factors influencing innovation at different levels Individual: Personality, motivation, cognition ( Knowledge and expertise, divergent thinking in combination with convergent thinking ) ( George and Zhou, 2001; Barron and Harrington,1981; Seibert et al., 2001; Prabhu et al., 2008; Zennouche et al., 2014 )

12. Factors influencing innovation at different levels (individual, group, and organization) Group Level: Structure Climate, Task characteristics, Leadership ( Zennouche et al., 2014 ; Keller, 2001; Isaksen et al.,2001; Mumford et al., 2002; Hunter et al., 2007)

13. Factors influencing innovation at different levels Organization Level: Structure, Culture, strategy, and resources ( Damanpour , 1991; Ekvall , 1996; Amabile et al., 1996; Bain et al., 2001; Ekvall and Ryhammar , 1999; West and Anderson, 1996, Hitt et al., 2001; Miles and Snow , 1978; Nicholson et al., 1990; Zennouche et al., 2014)

14. Brand and Innovation Innovation can create value for a brand Apple Intel …

15. Branding and Innovation Source: https://brandinginnovation.com/about-the-team/

16. Knowledge and Innovation The concept on innovation is highly dependent to knowledge

17. Knowledge and Innovation

18. Questions How HRM can affect innovation?

19. Thank You