Internet E-Commerce 2 Unit -1 Internet: Evolution, concept, Growth of Internet. ISP. Types of Connectivity: Leased Line, DSL, Broadband, RF, VSAT. Methods of sharing Internet Connection, Proxy Server. Interconnection and Protocol: OSI Model, TCP/IP model, Main Protocols used on the Web, Types of Network (LAN, MAN, WAN and PAN) Unit 2 Internet Services: Search Engine, Types of Search Engine, Web servers, Email and its types, Sending and Receiving Email, Mailing List, Email servers and Email client program, World wide web Unit 3 Introduction to E-Commerce: E-Commerce, Advantages and Disadvantages of E-Commerce, E-Commerce opportunities for Industries E-Commerce Models: Business model for E-Commerce, model based on Relationship of transaction of parties: B2B, B2C, C2C and C2B; Models based on relationship of Transaction Types: Brokerage model, Aggregator Model, infomediary Model, Affiliate Model, Community model, Value chain Model, Subscription Model manufacturer model and Advertising model Unit 4 E-Marketing versus Traditional Marketing: Identifying web presence goals, Online marketing, E-Advertising, Internet Marketing trends, E-Branding and E-marketing strategies; Comparison between E-Marketing and traditional Marketing Introduction to Customer Relationship Management: Basics of Electronic Customer Relationship Management; Need of CRM, Architecture and Applications of Electronic CRM. Basics of Supply Chain Management (SCM); Goals of SCM; Functions of SCM; Unit 5 E-Security: Security on internet, information security Environment in India, E-business risk management Issues, Cryptography, digital signature and authentication protocol, Digital Certification, secure electronic transaction (SET) E-Payment System: Digital payment requirement, Digital token based E-payment system, Properties of Electronic cash, risk involved in E-payment system, online payment, internet banking