Introduction to Media and Information Literacy

Introduction to Media and Information Literacy : Communication, Media and Information

1. INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines Communication, Media, and Information Media and Information Literacy (MIL) MIL PPT 01, Revised: May 24, 2017 MEDIA AND INFORMATION LITERACY (MIL)

2. LEARNING COMPETENCIES The learners will be able to… describe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1);

3. LEARNING COMPETENCIES The learners will be able to… identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2); and define Media and Information Literacy (SSHS)

4. TOPIC OUTLINE I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Communication Models B. How Media and Information Affect Communication C. Similarities and Differences of Media Literacy, Information Literacy, and Technology Literacy D. Media and Information Literacy (MIL) 1. Definitions

5. FORMATIVE ASSESSMENT: RECITATION What is communication? Why do we communicate? How do we communicate? Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

6. WHAT IS COMMUNICATION?

7. PROCESS OF COMMUNICATION Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

8. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)

9. Lasswell’s Communication Model (1948) Harold Dwight Lasswell , the American political scientist states that a convenient way to describe an act of communication is to answer the following questions: Who Says What In Which Channel To Whom With what effect?

10. Lasswell’s Communication Model (1948) Example : CNN NEWS – A water leak from Japan’s tsunami-crippled nuclear power station resulted in about 100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric Power Co said on Saturday. Who – What – Channel – Whom – Effect –

11. Lasswell’s Communication Model (1948) Example : CNN NEWS – A water leak from Japan’s tsunami-crippled nuclear power station resulted in about 100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric Power Co said on Saturday. Who – TEPC Operator What – Radioactive material flowing into sea Channel – CNN NEWS (Television medium) Whom – Public Effect – Alert the people of Japan from the radiation.

12. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948) Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

13. Shannon-Weaver’s Communication Model (1948) This model is specially designed to develop the effective communication between sender and receiver. Also, they find factors which affecting the communication process called “Noise”.

14. Shannon-Weaver’s Communication Model (1948) Example : Thomson made call to his assistant “come here I want to see you”. During his call, noise appeared (transmission error) and his assistant received “I want” only. Again, Assistant asked Thomson (feedback) “what do you want Thomson”.. Sender        :   Encoder      :   Channel      :   Noise           :   Reception   :   Receiver      :  

15. Shannon-Weaver’s Communication Model (1948) Example : Thomson made call to his assistant “come here I want to see you”. During his call, noise appeared (transmission error) and his assistant received “I want” only. Again, Assistant asked Thomson (feedback) “what do you want Thomson”.. Sender        :   Thomson Encoder      :   Telephone (Thomson) Channel      :   Cable Noise           :   Distraction in voice Reception   :   Telephone (Assistant) Receiver      :   Assistant. Due to transmission error or noise, Assistant can’t be able to understand Thomson’s messages. *The noise which affect the communication flow between them.

16. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954) Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

17. Osgood- Schramm Model Of Communication (1954) It is a Circular Model , so that communication is something circular in nature. It can happen within our self or two people; each person acts as both sender and receiver and hence use interpretation.

18. TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4… Xn ) Feedback (f) Clients/Advocate (A) Gate Keeper/Channel (C) Reader/Audience (B) Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/ This model accounts for Feedback.

19. Westley and MacLean’s Model of Communication (1957) Example : A Daily News Papers will receive many Press releases from Many Public Relations Agencies on behalf of their clients. In this case, News paper will publish the selected Press release due to the space constraints. Then, Readers can directly respond to the client, or they can respond to the News daily which published in the Newspaper. If Readers responded to daily News paper, it would communicate the feedback to concern PR Agency. X1, X2 and X3—are Press Release, Feedback (f), Clients (A), Reader (B) and Daily News Paper (Gate Keeper) (c) 1.    Feedback Loop between Reader (B) and News Paper (C) – fBC 2.    Feedback Loop between News Paper(C ) and Client (A)- fCA 3.    Feedback loop between Reader (B) and Client (A)- fBA . This model accounts for Feedback.

20. Westley and MacLean’s Model of Communication (1957) This model considers a strong relation between responds from surroundings and the process of communication. Communication begins only when a person receives message from surroundings. Each receiver responds to the message they received based on their object of orientation. This model accounts for Feedback

21. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

22. Berlo’s SMCR Model of Communication (1960 Berlo’s model follows the SMCR model. This model is not specific to any particular communication. There is a lack of feedback. The effects are practically unknown. There is no room for noise.

23. Formative Assessment: Recitation What have you learned about communication after studying the different models? Photo Credit: https://www.pinterest.com/pin/157837161915025462/

24. PICTURE ANALYSIS Photo Credit: http ://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

25. PICTURE ANALYSIS Photo Credit: https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater

26. Photo Credit: http://www.quickmeme.com/p/3w26jo

27. VIDEO PRESENTATION Media Minute Introduction: What is media anyway? YouTube Channel: MediaSmarts Date Uploaded: Oct. 17, 2013 https://www.youtube.com/watch?v=bBP_kswrtrw

28. How is communication affected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools Communication Photo Credit : https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

29. FORMATIVE ASSESSMENT: RECITATION How do you use Facebook as a tool or medium for communication? How did Facebook affect or change the way we communicate with other people?

30. FORMATIVE ASSESSMENT: RECITATION How did Facebook affect the quantity and quality of information available to people? Is it a good thing or bad thing?

31. SOMETHING TO THINK ABOUT! “The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.” Edward R. Murrow (April 25, 1908 – April 27, 1965), American broadcast journalist. Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html

32. TERMS TO UNDERSTAND Source: MIL Curriculum for Teachers by UNESCO, 2011

33. FORMATIVE ASSESSMENT: 3 Circle Venn Diagram

34. VIDEO PRESENTATION Guide Questions What are the basic components of Media and Information Literacy? What is Media Literacy? Information Literacy? Digital literacy? How are these literacies connected or related to each other?

35. VIDEO PRESENTATION Introduction to Media and Information Literacy YouTube Channel: Arniel Ping Retrieved October 26, 2016 from https://www.youtube.com/watch?v=b-Y6LRIppU4

36. Created by Mr. Arniel Ping using Meme Generator: imgflip What is Media and Information Literacy?

37. Created by Mr. Arniel Ping using Meme Generator: imgflip What is Media and Information Literacy?

38. MEDIA FORMATIVE ASSESSMENT: Analyze and explain this illustration. RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION

39. MEDIA AND INFORMATION LITERACY (MIL)

40. Source: MIL Policy and Strategy Guidelines by UNESCO, 2013

41. Core Subject Title: MEDIA AND INFORMATION LITERACY (MIL) Core Subject Description: The course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and societies. It also aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media and information . Media And Information Literacy (MIL) Curriculum Guide By DepEd

42. The K to 12 Toolkit (2012) by DepEd Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf

43. FORMATIVE ASSESSMENT: Recitation Created by Mr. Arniel Ping using Meme Generator: imgflip

44. REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc. UNESCO Media and Information Literacy Curriculum for Teachers http://communicationtheory.org/category/communication-models/page/2/

45. REFERENCES http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/ http://unesdoc.unesco.org/images/0022/002246/224655e.pdf http://www.unescobkk.org/fileadmin/user_upload/ict/Workshops/RDTC_15ch/S6D3-Ramon.pdf