Introduction to New Media Technologies

The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.

1. NEW MEDIA TECHNOLOGY Moses Gomes, Digital Marketing Expert

2. Intro: What is Digital Media? Anything on computers, mobiles, games, TV, DVD, watches, MP3 players, wearable devices Email, browsing, music, videos, chatting, shopping, researching.

3. A New Media Map What’s different? Fast Cheap Accessible Decentralised Democratic Flexible Rapidly changing And MASSIVE!

4. Classification - Digital media marketing

5. Social media tools Blogs – Microblogs - RSS - Widgets - Social networks - Social bookmarks -

6. some more.. Podcasts - Video sharing sites - Photo sharing sites - Wikis - Insta Messaging -

7. and some more…

8. Different mediums of SOCIAL MEDIA

9. CONSUMER GENERATED MEDIA Consumer content on blogs, whats app, flickr, youtube Blogs created by consumers and adopted by major brands Google Ads created by consumers to promote their hobbies, businesses Websites created by fans of brands

10. ONLINE VIDEO Daily traffic to YouTube has nearly doubled to 48% 48 % of respondents used a video-sharing site, up from last year's 33% 15% of the respondents used a video-sharing site in the day before they answered the survey Youtube had reported highest number of visitors for music spoofs

11. SEARCH Search is the number one use of the Internet SEO & SMM helps a marketer’s website become listed prominently on the Search Results Page of Search Engines (Google, Yahoo!) Pay-per-click sends qualified leads directly to your website or landing page

12. WIDGETS Widgets help marketers to deliver their product and service to the desktops of consumers computers Widgets are downloadable and are easily embedded on consumers own websites, Social Network Pages, or blogs like calendars, calculators, traffic monitors, stock monitors, weather forecasts, news tickers,, etc.

13. MOBILE Smart Phones and 3G has changed how content is received and absorbed by consumers Non-digital media (print ads, direct mail, outdoor) are incorporating QR Codes and Augument reality codes for call-to-actions to generate more immediate consumer responses

14. WEB 2.0 Web 2.0 refers to the trend which allows consumers to interact with brands, it’s a dialogue Examples of Web 2.0 Most Popular Visited Pages Consumer reviews of products Onsite Comments and Feedback Tags and Buzzclouds

15. ONLINE ADVERTISING Contextually relevant ad placements (typical ad placements based on content that matches advertisers areas of interest) Rich-media (transactions and data gathering are built directly into the ad unit) Youtube advertising Affiliations (ad serving networks that deliver click-throughs to your site) Re- marketing advt

16. EMAIL House lists over bought lists - bought lists produce spam and subsequently backlash Content driven - email’s value to the receiver is based on it’s content Sent rate, open rate, click-throughs are the primary metrics that determine an email campaign’s success between 40% to 70% of all email is currently getting blocked by spam filters!

17. WEBSITES Websites are becoming more transactional (dialogue) over informational Microsites are increasing in popularity as a method for addressing specific events and supporting specific campaigns

18. SOCIAL MEDIA Online communities of people Share ideas, content, and recommendations Customers choose brands or products based on customer service experiences shared by other Web users on the Internet. Most visitors prefer reviews on blogs, online rating systems and discussion forums prior to making buying decisions.

19. Social media is Having conversations online and sharing of information A new web tool or technology that connects people

20. The old communication model was a monologue , the new is a dialogue

21. Why social media is important Borderless-can reach an international audience Multimedia opportunities: reach more audience Drive traffic to your websites Increase credibility Gather feedback and build relationships with TA Lower cost, but not free

22. Pitfalls of social media Skills/knowledge gap Lack of understanding of etiquette Loss of control Can cause reputation damage Often public, immediate and permanent Viral in nature

23. As with any PR strategy, social media PR is about “messaging,” but “messaging” entails a lot more than just communication – it also requires efficient delivery on the internet, which requires SEO – and SEO now requires SMO When someone is searching for your company you want to influence their results as much as possible. If you adequately represent yourself through social media, you could influence the first seven or eight results of their search Conclusion

24. Conclusion continued Those organizations which neglect social media are not only neglecting the lion’s share of PR outreach opportunities, but they also risk being misrepresented by a competitor or a disgruntled consumer More importantly, public relations involves more than just propagation – it’s a boundary spanning process through which an organization and its publics interact. There’s no better current means for practicing sound PR than social media Companies who don’t engage social media now are no better off than the organizations who neglected making their own website a decade ago

25. Recommended Blogs and books Steve Rubel.com Brian Solis.com Neville Hobson.com Ste Davies.com PR Squared by Todd Defren Mashable Wolftstar Reality check by Guy Kawasaki The Social Media Bible by Lon Safko and David K. Brake The New Rules of Marketing and PR by David Meerman Scott Crush It by Gary Vaynerchuck

26. Thank U

27. Connect / Follow me on I Tweet @ https://twitter.com/inspectordhola I Blog @ http://www.mosesgomesblogs.blogspot.in/ My ppt @ http://www.slideshare.net/gomesrelations My profile @ https://in.linkedin.com/in/mosesgomes My Friends @ www.facebook.com/moses.gomes I answer queries @ http://www.quora.com/Moses-Gomes On Google+ @ https://plus.google.com/+mosesgomes My photos @ http://instagram.com/mosesvgomez