Introduction to Questionnaire design PPT

Questionnaire PPT

1. QUESTIONNAIRE DESIGN: AN QUESTIONNAIRE DESIGN: AN
INTRODUCTIONINTRODUCTION
By Lizzette Rojas, PhD
and Flordeliz Serpa, PhD
Non-Profit Evaluation &
Resource Center, Inc. (NPERCI)

2. Lizzette Rojas, PhDLizzette Rojas, PhD
Dr. Rojas has over seventeen years of
experience in the area of evaluation
research of health, education, and social
services programs. She is the Chief
Operating Officer of Non-Profit Evaluation
& Resource Center, Inc.

3. Flordeliz Serpa, PhDFlordeliz Serpa, PhD
Dr. Serpa is an accomplished researcher and
program evaluator. She has applied her skills
to organizations in both the public and
private sectors. Dr. Serpa is the Chief
Executive Officer of Non-Profit Evaluation &
Resource Center, Inc.

4. Learning ObjectivesLearning Objectives
To understand a questionnaire’s
cultural, psychological,
economic, and political context
Learn how to ask valid questions
and how to ask them correctly

5. What Is A What Is A
Questionnaire?Questionnaire?
A tool for collecting
information to describe,
compare, or explain an event or
situation, as well as, knowledge,
attitudes, behaviors, and/or
sociodemographic
characteristics on a particular
target group.

6. Questionnaire General FormatQuestionnaire General Format
Self-administered (by mail or
personal contact)
In person (face-to-face)
Telephone interviews

7. The Questions or ItemsThe Questions or Items
Are the focus on any survey or
questionnaire
It is crucial to know how to ask
the questions in written and
spoken form
The way you ask the questions
determines the answers

8. Questions ContextQuestions Context
Identify the questionnaire’s specific
purpose(s)
Clarify the terms used to state the
questionnaire’s purpose(s)
Be sure to have the specific
objectives of the questionnaire
Know the respondents

9. Questions ContextQuestions Context
Standardize the interviewer
Standardize the response format
Ask questions in a social, cultural,
and economic context
Keep confidentiality and voluntary
participation
Include a letter of introduction or
presentation

10. Questions FormatQuestions Format
Open questions - more
information but difficult to
codify, enter, and analyze
Closed questions - less
information but easy to
codify, enter, and analyze

11. Choices And Measurement Choices And Measurement
Of ResponsesOf Responses
Nominal or categorical choices
Ordinal
Numerical

12. How To ObtainHow To Obtain
Valid InformationValid Information
Ask purposeful questions
Ask concrete questions
Use time periods based on
importance of the questions
Use conventional language

13. How To ObtainHow To Obtain
Valid InformationValid Information
Use complete sentences
Avoid abbreviations
Review questions with
experts and potential
respondents
Use shorter questions

14. How To ObtainHow To Obtain
Valid InformationValid Information
Avoid two-edged questions
Avoid negative questions
Adopt/adapt questions used
successfully in other
questionnaires

15. Suggested ReadingsSuggested Readings
How to Conduct Surveys by
Fink and Kosecoff, Sage
Publications, 1998
Survey Research by Roger
Sapsford, Sage Publications,
1999