Introduction to SEO and Website Ranking Factors

Introduction to SEO
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1. Introduction to SEO

2. SEO or Search Engine Optimization, is the process of optimizing your website to get rank better on the search engine results page for more organic, or un-paid, traffic from web. SEO

3. Introduction to Search Engines Search Engine refers to a huge database of internet resources such as web pages, newsgroups , programs, images etc. It helps to locate information on world Wide Web.

4. Search Engine Components

5. How Search Engine Works STEP 1 STEP 2 STEP 3 The search engine looks for the keyword in the index for predefined database instead of going directly to the web to search for the keyword. It then uses software known as web crawler. to search for the information in the database. Once web crawler finds the pages, the search engine then shows the relevant web pages as a result. These retrieved web pages generally include title of page, size of text portion, first several sentences etc.

6. Anatomy of SERP SERP or Search Engine Result Page is simply a listing of set of pages over the web, based on the keywords research. How Does SERP Works? Users enter the keyword, i.e. query he wants to know. Based on that keyword search engine will present the results to the user.

7. Organic Results Paid Results SERP Results

8. SEO Ranking Factors There are hundreds of such factors that build a website’s trust among people and search engines and eventually help a website for ranking at favorable positions. On Page Ranking Factors Off Page Techniques Social Media Optimization