introduction to SEO- On page seo , off page seo , technical seo
Pranavpareek9
19 views
19 slides
Jun 18, 2024
Slide 1 of 19
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
About This Presentation
all the basic information about SEO and its tools with examples of images
Size: 41.07 MB
Language: en
Added: Jun 18, 2024
Slides: 19 pages
Slide Content
Technical SEO refers to the optimization of a website's technical aspects to improve its visibility and ranking on search engines, such as website speed and performance, mobile responsiveness, SSL security , structured data, and XML sitemaps, among others, to provide a seamless user experience and make it easier for search engines to crawl, understand, and index the website. Understanding the key elements of Technical SEO What is Technical SEO?
Factors affecting technical SEO 1
1 Sitemap.XML is the connections of the link which contains of the link which are crawled by the google Sitemap.HTML the list of site links and pages present on the website for audience 1
ROBOT. TXT FILE ROBOT. TXT FILEROBOT. TXT FILE This file prevent the crawler to crawl the data of this file because it contain some personal information about the user which is not shareable. so coder use this files to prevent the personal data to be crawled or share EG-: banking websites or any website which contain user personal information 1
Page Load Time Page load time is the time it takes for a web page to fully load. It is an important factor in determining website speed and performance. Slow page load times can result in higher bounce rates and lower rankings in search engine results .
Secure sockets layer certificate (SSL) Secure sockets layer certification . is important .now for every website because in 2014 google said that they want to see (SSL) for every website means google wants that all the websites that is ranks on or index , all have SSL certificate secure
Canonical tags Canonical tags are used in SEO to help search engines index the correct URL and avoid duplicate content.
Open graph tag Open graph tag used while we share links of website or page or any post on app like WhatsApp . WhatsApp open the website or page or any post with proper description whit the help of open graph tag This is also used of SEO because for better rank google check the traffic source of the website
Server Response Time Canonical tags are used in SEO to help search engines index the correct URL and avoid duplicate content. Server response time is the amount of time it takes for a server to respond to a request from a browser. Slow server response times can result in longer page load times, which can negatively impact website speed and performance.
With the increasing use of mobile devices, it is essential for websites to be optimized for mobile. Mobile optimization includes factors such as responsive design, fast loading times, and user-friendly navigation. Websites that are not mobile-friendly can experience slower page load times and lower rankings in mobile search results. Mobile optimisation
Image Optimization Optimizing images can significantly improve website speed and performance. Techniques such as resizing images, using the correct file format, and compressing images can reduce file size and improve page load times.
More tools 1 structured data optimisation of jawa script and Css W3school validation
Thank you, guys, for spending your valuable time to understand technical SEO SPECIAL THANKS TO ONE AND ONLY AYUSH SIR