introduction to the business research.ppt

introduction to the business research.ppt

1. DR ARIFA SAEED
INTRODUCTION
TO
BUSINESS RESEARCH TER-1
RESEARCH METHODOLOGY CONCEPTS AND CASES

2. What is research?
Management research is an unbiased,
structured, and sequential method of
enquiry, directed towards a clear implicit or
explicit business objective. This enquiry might
lead to validating existing postulates or
arriving at new theories and models.
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RESEARCH METHODOLOGY CONCEPTS AND CASES

3. Types of research

BUSINESS RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
APPLIED RESEARCH BASIC RESEARCH
EXPLORATORY
RESEARCH
CAUSAL RESEARCH
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4. Types of research
Basic research : the basic premise is the need to
KNOW and the concern is primarily academic in
nature.
Applied research: Solution or action oriented
research, that is contextual and practical in
approach.
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RESEARCH METHODOLOGY CONCEPTS AND CASES

5. Types of research
Exploratory research is loosely structured
and the basic premise is to provide direction to
subsequent, more structured method of enquiry.
Conclusive research is structured and definite
in orientation. These studies are usually
conducted to validate formulated hypotheses and
specified relationships.
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6. Exploratory vs Conclusive Research
EXPLORATORY RESEARCH CONCLUSIVE RESEARCH
 Loosely structured in design

 Are flexible and investigative in
methodology

 Do not involve testing of hypotheses

 Findings might be topic specific and
might not have much relevance outside
the researcher’s domain
 Well structured and systematic in
design
 Have a formal and definitive
methodology that needs to be followed
and tested
 Most conclusive researches are carried
out to test the formulated hypotheses
 Findings are significant as they have a
theoretical or applied implication.

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RESEARCH METHODOLOGY CONCEPTS AND CASES

7. Conclusive research
Descriptive research: The main goal of this type
of research is to describe the data and characteristics
about what is being studied.
Causal research: Explores the effect of one or
more variables on other variable(s), with reasonable
level of certainty by controlling the impact of other
influencing variables.
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8. The research process

Management Dilemma
Basic vs Applied
Defining the Research Problem
Formulating the Research Hypothesis
Developing the Research Proposal
Data Collection
The Research Framework
Research Design
Data Collection Plan Sampling Plan
Instrument Design
Pilot Testing
Data Analysis & Interpretation
Research Reporting
Management / Research Decision
Data Refining and Preparation
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9. The research process
The management decision problem
Defining the research problem
Formulation of the working hypotheses
Construction of the research proposal
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10. The research process
Formulating the research design
Sampling considerations
Collecting the data for the study
Data analysis and interpretation of findings
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RESEARCH METHODOLOGY CONCEPTS AND CASES

11. Research applications in marketing
Market & consumer analysis
Product research
Pricing research
 Promotional research
Place research
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12. Research applications in finance
Asset pricing, capital markets and corporate finance
 Financial derivatives and credit risk modeling research
Market-based accounting research
Auditing and accountability
Other areas: financial forecasting, behavioural finance,
volatility analysis
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13. Research applications in
human resources
Training & development studies
Selection and staffing studies
Performance appraisal–design and evaluation
Organization planning and development
Incentive and benefits studies
Emerging areas–critical factor analysis, employer
branding studies
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14. Research applications in
production & operations management
Operation planning and design
Demand forecasting and demand estimation
Process planning
Project management and maintenance effectiveness
studies
Logistics and supply chain-design and evaluation
Quality estimations and assurance studies
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15. Criteria for research
MUST have: a clearly stated research purpose/ objective
MUST have: a sequential plan of execution
MUST have: a logical and explicitly stated justification for
the selected methods
MUST have: an unbiased and neutral method of conduct
and reporting
MUST have: complete transparency and ethical
conduction of the research process
MUST have: provision for being reliable & replicable
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16. END OF CHAPTER