Introduction to the International Business Environment.pptx

Introduction to the International Business Environment

1. International Business Environment (307) Generic Elective – University Level 2 Credit Course

2. Unit 1- Introduction to International Business Importance, nature and scope of International business; modes of entry into International Business, internationalization process. Globalization: Meaning, Implications, Globalization as a driver of International Business. The Multinational Corporations (MNCs) – evolution, features and dynamics of the Global Enterprises. Consequences of Economic Globalization, Brexit, Reverse globalization.

3. Unit 2 – International Business Environment Political Economy of International Business, Economic and Political Systems, Legal Environment, Cultural Environment, Ethics and CSR in International Business

4. Unit 3 – International Financial Environment Foreign Investments - Pattern, Structure and effects Theories of Foreign Direct Investment Traditional and Modern theories of FDI Modes of FDI - Greenfield, Brownfield Investments, Mergers and Acquisitions, Motives of FDI, FDI contrasted with FPI Basics of Forex Market.

5. Unit 4 - International Economic Institutions and Agreements WTO, IMF, World Bank, UNCTAD Tariff and Non-tariff Barriers. Balance of Payment Account Concept and significance of balance of payments, Current and capital account components. Introduction to Basic Concept of IFRS.

6. Unit 5 - Emerging Issues in International Business Environment Growing concern for ecology, Digitalization; Outsourcing and Global Value chains. Labor and other Environmental Issues, Impact of Pandemic COVID-19 on international trade

7. Suggested Text Books & Reference Books Suggested Text Books: Global Business Management by Adhikary , Manab , Macmillan Publishers, New Delhi. International Business Environment by Black and Sundaram, Prentice Hall of India, New Delhi Economic Environment Of Business by Gosh, Biswanath, South Asia Book, New Delhi. International Business by Aswathappa Tata Mc Graw Hill publications, New Delhi. International Business by P. Subha Rao Suggested Reference Books: Going International Response Strategies For Indian Sector by Bhattacharya.B , Wheeler Publishing Co, New Delhi. International Economies by D.N. Krithani . International Business by Roger Bennett Business Environment by C.B. Gupta International Business by Francis Cherunillam

8. Successful International Businesses 1. Coca-Cola  John Pemberton, a pharmacist, created the first version of Coca-Cola in 1886. In 1889, Candler acquired the Coca-Cola name and recipe. The Coca-Cola brand has kept its position at the top of the market.  Innovative marketing and advertising are primarily to blame for the organisation’s growth. Coca-Cola is now regarded as a national symbol of America. Its distinctive flavour and formula set it apart from its rivals, but the Coca-Cola brand’s wildly effective marketing campaign sets it apart from other beverage manufacturers.

9. 2. Apple In the 1970s, Steve Jobs, Steve Wozniak, and Ronald Wayne formed Apple Inc , now regarded as one of the most significant global corporations. According to the International Business University, Apple is a worldwide manufacturer, developer, and retailer of software, streaming, and internet services with headquarters in the US. After oversupplying the American market, Apple launched its first facility outside the United States in Tokyo, Japan. Apple used the marketing catchphrase “Think Different” under Steve Jobs to highlight usability, cutting-edge design, and consumer devotion. The company still uses this strategy today to beat off rivals and draw in creative audiences worldwide.

10. 3. Amazon Jeff Bezos established Amazon in 1994, an online retailer that offers things including tablets, Kindle e-readers, gadgets, and books and e-books. It is regarded as the world’s biggest internet store. The vast assortment of goods offered at low rates at Amazon is mainly responsible for the company’s success. Any other retail website cannot compare to Amazon. Customers of Amazon can choose from a wide range of products and even install and watch television shows or movies. Amazon aims to generate more revenue from sales of Kindle accessories than from Amazon devices.

11. 4. McDonald’s Two brothers, Maurice and Richard McDonald, transformed their initiative barbeque joint into a hamburger and milkshakes joint today known as McDonald’s. The Mcdonald’s siblings concentrated on developing a new business model that aimed toward self-service and repetitive, effective procedures. McDonald’s has found greatness on a global scale in large part because of the continuity that its business model enables. A testimony to the firm’s long history is a simple truth that a Big Mac did taste the same no matter where you ordered it. There are currently 38,000 restaurants spread across more than 120 nations.

12. Thank You