It & ites

1. Services Marketing – IT and ITES Industry By - Abhijeet Chandak

2. What is it? Like any other industry, IT & ITES Industry also has business offerings . May be The only industry to have offerings spanning across Goods , Software Products and Software Services . The goods related here are Electronic goods like Personal Computer , Servers , Network Devices etc . The commonly known and used Software products are Operating Systems , Anti Virus , MS Office , Media players etc . Most of us are familiar with the Software Services segment of this industry. Also , the offerings are both for end consumers directly ( B2C ) and Government Companies and Corporate business houses ( B2G and B2B ).

3. The Industry is categorized into four broad segments Hardwar Software Products and Engineering services IT Services ITeS – BPO

4. Various Market Players

5. The sector has increased its contribution to India's GDP from 1.2% in FY1998 to 7.5% in FY2012. According to NASSCOM, the IT–BPO sector in India aggregated revenues of US$100 billion in FY2012, where export and domestic revenue stood at US$69.1 billion and US$31.7 billion respectively, growing by over 9%. The industry’s share of total Indian exports (merchandise plus services) increased from less than 4% in FY1998 to about 25% in FY2012. Market Trivia

6. Revenue Contribution :

7. Regulatory Authority for IT & ITES industry in India http://deity.gov.in/

8. Legal 1. IT SEZ requirement: IT companies can set up SEZ with minimum area of 10 hectares and enjoy a host of tax benefits and fiscal benefits. 2.Contract / Bond requirements: Huge debates surrounding the bonds under which the employees are required to work, which is not legally required. 3.IT Act: Indian government is strengthening the IT act, 2000 to provide a sound legal environment for companies to operate esp. related to security of data in transmission and storage, etc. 4. Companies operating in Software Technology Park (STPI) scheme will continue to get tax-benefit till 2010. Positive Negative Positive Mildly +ve

9. Look beyond US and Europe – APAC, Middle East and Far East. Local is the new global – Domestic Market From Service to Product Emerging Trends Cloud Computing Online Retailing Platform BPO Increasing focus on People – an integral asset to the Indian IT/ ITeS industry Inclusive development – the emergence of new “ Bangalores ” Future growth/potential of the sector

10. IBEF.Org PWC’s Newsletter on IT & ITES in India along with CII Local is the new global – Domestic Market From Service to Product Emerging Trends Cloud Computing Online Retailing Platform BPO Increasing focus on People – an integral asset to the Indian IT/ ITeS industry Inclusive development – the emergence of new “ Bangalores ” References