Jean Baudrillard

Jean Baudrillard

1. Jean Baudrillard Geeta Gohil

2. Basic Information about Jean Baudrillard Jean Baudrillard (27 th July 1923- 6 th March 2007) was a French Sociologist, Philosopher, Cultural theorist and political commentator. His work is frequently associated with postmodernism and specifically post-structuralism. Born in France, he started his studies by leaning German and later a a doctorate in sociology. Geeta Gohil

3. 5 Key Works of Baudrillard 1. Simulacra and Simulations 2. Utopia deferred writing from the utopie . 3. The System of Objects 4. Symbolic Exchange 5. The spirit of terrorism. Geeta Gohil

4. Simulacra and Simulations Baudrillard’s work consisted a book called ‘simulacra and simulations’. Simulations meaning that it is simulating a process, display or imitating something real. Simulacra meaning the repetition of another thing, object, person and any static object. Baudrillard's uses these meanings to explain that today’s reality is not real and that we all live in something called a hyper reality. Baudrillard’s definition of hyper reality is ‘the simulation of something that never really existed’. Geeta Gohil

5. Simulacra and Simulations In his book, he explains that a connection of simulation with the Borges story. Jorge Luis Borges wrote a fictional story about the uses of map that showed the reality of a city but it slowly decayed and ruined by simulations and the hyper real. Baudrillard's main arguments are fore phrase: ‘One that reflects a basic reality, one that masks or perverts a basic reality: one that mask the observe of a basic reality: and one that beats no relations to any reality.’ Geeta Gohil

6. The System of Objects One key component to postmodernism is Technology. Baudrillard analysed technology and expresses the emerging consumer society. Technology has become non-fictional and designed according to fantasy and desire objects become representational of fetishism and fashion. Hypermarkets become the new experimental space of technology and consumption, the new spaces of everyday life. Growth in objects, procession of generation of products, appliances and gadgets. Geeta Gohil

7. Symbolic Exchange and Death Symbolic exchange is one of Baudrillard’s key concepts and is derived from his accounts of so-called ‘primitive’ people. Symbolic exchange is a process whereby the status of the individual involved changes as much as the status of the object. Baudrillard's work is essentially about the way in which in contemporary society the symbolic is replace by the semiotic. Geeta Gohil

8. Terminology Baudrillard employ Simulation Simulacra Semiotic Structuralism Third-order simulation and hyper reality. Use-value Exchange-value Potentialisation Primitives Geeta Gohil