JNJ by Harsh on environment educational topic.pptx

about environment

1. AMITY UNIVERSITY, NOIDA UTTAR PARDESH   CORPORATE COMMUNICATION AND CSR AMITY SCHOOL OF COMMUNICATION Submitted to: Dr Priya Sachdeva   Name: Harsh Raj Enrollment no: A2079821187 Semester: 6 th , B (UG)

2. INDEX 01 02 03 04 Introduction History Over view of campaigns SWOT 05 06 07 08 STP USP KPI Conclusion

3. Johnson & Johnson (J&J) is a multinational pharmaceutical and medical devices company founded in 1886. It’s a global leader with a long history of innovation and a strong commitment to social responsibility. Today we’ll take a deep dive into J&J’s rich past, its strategic approach, unique selling proposition, and its dedication to improving lives through corporate social responsibility initiatives. Introduction Fig:- 01. J&J Medical devices compannies LOGO OF JOHNSON & JOHNSON Source: Instagram.com / jnj Source: jnjmedicaldevicescompanies.com

4. History Founded in 1886 by three brothers: Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. Started as a surgical dressing company. Diversified into pharmaceuticals and medical devices b ecame a global leader in healthcare with a presence in over 130 countries . In 1944, the company began selling  Johnson's Baby  Lotion. The same year, the company established Ethicon Suture Laboratories. In 1947, G. F. Merson Ltd. was acquired to expand the company's suture business in the United Kingdom. The company was rebranded and absorbed into  Ethicon . Fig:-02. These early Johnson & Johnson supplies were used for surgeries and first aid. Source : ourstoy.jnj.com

5. Over view of campaigns Nurses Rise to the Challenge Every Day  (2021): This campaign aimed to celebrate nurses and the important work they do, particularly during the COVID-19 pandemic. It included digital and print ads, as well as a $50 million commitment to supporting frontline healthcare workers . Fig:-03 Johnson & Johnson's new “Nurses Rise to the Challenge Every Day” campaign hopes to bring some good cheer to the profession, which is suffering from anxiety and stress. (Johnson & Johnson) The Road to a Vaccine  (2020): During the height of the COVID-19 pandemic, Johnson & Johnson created this educational news series to broadcast vaccine development progress. It featured interviews with company scientists and other experts . Discover Nursing  (ongoing): This long-running campaign is designed to inspire people to pursue careers in nursing. It offers a variety of resources, including videos, articles, and scholarship information . Fig:-04. Road to a vaccine Source:- fiercepharma .com Source:- africacdc.org

6. Source : swothub.com Fig:- 05. SWOT analysis of Jonhson & Jounsons

7. Segmentation Hospitals Physicians Consumers Targeting : Physicians and Hospitals (for medical devices and prescription drugs) Consumers (for over-the-counter drugs and personal care products) Positioning Science-driven healthcare company Trusted brand with a commitment to quality and innovation Segmentation, Targeting, and Positioning (STP) Source:- thebrandhopper.com Fig:- 06 Johnson & johnson three segments

8. Johnson & Johnson’s unique selling proposition (USP) is its broad portfolio of healthcare products, strong research and development (R&D) capabilities, commitment to quality and innovation, and trusted brand. The company offers a wide range of products across the pharmaceutical, medical device, and consumer healthcare sectors. J&J invests heavily in R&D to develop new and innovative products that improve people’s lives. They are committed to maintaining the highest quality standards and have a long history of bringing safe and effective products to market. Finally, Johnson & Johnson is a trusted brand that is recognized by consumers around the world. U nique S elling P roposition (USP) Broad portfolio of healthcare products Strong research and development (R&D) capabilities Commitment to quality and innovation Trusted brand Source:- copyblogger.com Fig:- 08. JNJ baby collection Source:- filpkart.com Fig:-07

9. Key Performance Indicators Financial Performance Revenue Growth (measured in percentage or dollar amount): This KPI signifies the company's overall sales growth, often tracked quarterly or annually. Profit Margin (measured as a percentage of revenue): This KPI reflects the profitability of the company's operations. Product Development & Innovation Number of New Products Launched (measured by number): This KPI indicates J&J's commitment to developing and bringing new healthcare solutions to market. Success Rate of Clinical Trials (measured as a percentage): This KPI reflects the effectiveness of J&J's research and development efforts in bringing new drugs and treatments through clinical trials. Source:- datapine.com Fig:- 09 Operating profit margin

10. Fig:- 10 Johnson & Johnson's Revenue by Region (2016-2023) Source:- Business Quant

11. Conclusion An excellent example of CSR on the frontline is  big pharma pioneer Johnson & Johnson . They have focused on reducing their impact on the planet for three decades. Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world. Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the company to reduce pollution while providing a renewable, economical alternative to electricity. The company continues to seek out renewable energy options with the goal of having 100% of its energy needs from renewable sources  by 2025 .

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