Jourdon Winfield Travel without Borders in Sports

Brand Exploration; discovering the purpose on seeing gaps base of personal experiences.

1. TRAVEL WITHOUT
BOARDERS
TRAVEL WITHOUT
BOARDERS
BY: JOURDON WINFIELDBY: JOURDON WINFIELD

2. INTRODUCTIONINTRODUCTION
Travel without boarders with sports is a
brand of exploring life with self-
acceptance. Never letting a definition limit
the imagination.

3. Overview Overview
In rich shades of blues giving since of
calmness of travel and popping contrasts.
The brand hopes provide inspiration
create am adventure.

4. Font FamiliesFont Families
Header Font: Fredericka the GreatestHeader Font: Fredericka the Greatest
Fredericka the Greatest was hand-drawn in pencil loosely
referencing the typeface Modern No.20. This font’s header
brings an airbrush style giving sense clouds. A clear easy to
read font no matter the size or platform.
Paragraph Font: ExpresswayParagraph Font: Expressway
Expressway is a sans-serif typeface inspired by the U.S.
Department of Transportation’s FHWA Series of
Standard Alphabets, also known as Highway Gothic. Serif
will always be a readable and familiar style to help in
large pockets of information. Keeping the travel ideal
compliments Fredericka style is simple but eye catching.

5. Font Families(Adobe Fonts)Font Families(Adobe Fonts) Header Font: Fredericka the
Greatest Regular
Header Font: Fredericka the
Greatest Regular
Paragraph Font: ExpresswayParagraph Font: Expressway

6. Color PaletteColor Palette
Deep Navigator Victory Sand Serene Sky
Its rich, profound hue
inspiring a sense of
depth and discovery,
encouraging journeys.
Victory Sand evokes the
excitement of achieving
success. Embodying
relentless spirt of go
getter.
The Serene Sky is often
associated with feelings
of relaxation and balance
within yourself.

7. Color PaletteColor Palette
HEX#021F59
RGB: 2, 31, 89
CMYK:
HEX#034873
RGB: 3, 72, 115
CMYK:
HEX#F2CB05
RGB: 242, 203, 3
CMYK:
HEX#DBC989
RGB: 219, 201, 137
CMYK:
HEX#B8CCD9
RGB: 184, 204, 217
CMYK:
HEX#5687A6
RGB: 86, 135, 166
CMYK:

8. Color Palette(Adobe Color)Color Palette(Adobe Color)

9. SELECTION
RATIONALE
SELECTION
RATIONALE
Explorer personality is displayed through guiding
oneself through experiences. Deep Navigator is all
about the trust no mater of others. Serene Sky;
peaceful and soothing reminding to enjoy life. Victory
Sand; it strikes attention and when you win others
want to experience it too.
PSYCHOLOGY OF FONTSPSYCHOLOGY OF FONTS
Explorer fonts need to be fulfilling to eye and mind.
Fredericka the Greatest, bringing allure of smooth brush
connecting the leap of faith once committing to do
something. Expressway clear regardless of size making
the adventure of reading enjoyable and professional.
Psychology of Colors Psychology of Colors
Citation
Maybray, B. (2023, July 11). Color Psychology: How To Use it in Marketing and Branding.
Hubspot. https://blog.hubspot.com/the-hustle/psychology-of-color
Cherry, K. (2024, February 24). Color Psychology: Does It Affect How You Feel? VeryWell
Minded. https://www.verywellmind.com/color-psychology-2795824