Case Study Of Rochilde Target Market
CHAPTER 2
Market Potential
Rochilde would get its revenue stream from a single stream. That single stream would be the sales of
the backpack/handbag. From the website we would allow different advertisement so we would have
extra revenue stream not only the sales of the product that we sold but also with the ads.
Market Synopsis
Target Market:
The target market of Rochilde are women who of age are between 18 35, who are student and white
collar professional. The Rochilde women using the product which who are curious, creative and
accomplished. Who lived in the pearl of the orient of the Philippines.
Market Research and Market survey
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With this they put more effort in their marketing strategy for the bag to be sold at the price it deserve.
It increasingly did an effort because the sales went up at the next two year. When it reaches the year
2006 the sales are still constant to this day.
Quality expectation When it comes to quality they prefer handbag, which that material would, be
leather while the others prefer backpack, which is canvas. In both aspects they like their bag to be
structured and it is medium size. They like to have in their bag large pockets to contain their belonging
which attached to it is a zipper.
Delivery Expectation When it comes to delivery they would like their product to be delivered on time
and the product is not damage. The Rochilde will have an allowance on three five day who are around
the National Capital region while on the Nationwide aspect we would do seven ten working days.
Price expectation The result of the survey that has been conducted was the customer who plan to buy
their bag is prepared to spend 1000Php and above because they like their bag to be durable and it
could be use in a long time. They also like to keep up with the fashion
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