JourneyPalette Pitch Deck Seed pre-revenue

JourneyPalette is an innovative SaaS platform for seamless adventure discovery and booking, offering personalized recommendations, organized curated adventure styles for easy exploration, and a strong focus on sustainability and cultural preservation.

1. PITCH DECK
JourneyPalette
Explore. Discover. Connect.

2. Problem
Adventure travellers face fragmented
discovery and booking processes, lacking
streamlined options and sustainable
practices.
Lack of visibility, operational
inefficiencies and lack of
data-driven insights
Lack of sustainable
tourism practices and
culture erosion
Fragmented discovery and booking process &
lack of streamlined adventure styles.

3. Solution
Centralized platform for
discovery, booking and
well-organized filters for
different adventure styles
Global visibility, direct
connections and inventory
management for local
providers

Curation of sustainable and
culturally immersive travel
experiences

A unified platform for seamless adventure discovery and booking, featuring personalized
recommendations and a strong focus on sustainable tourism and cultural preservation.

4. How it Works
The product features:
●Seamless Adventure
Discovery and Booking
●Advanced Search and
Filter Options
●Categorized Adventure
Styles
●Sustainability Focus
●culturally immersive
experiences that
support local
communities

5. Target Market
USERS
CLIENTS
International tourists, local travellers,
expatriates, sustainable tourism enthusiasts,
and adventure travellers.
Local tour operators, accommodations, adventure parks,
experience providers, community-based organizations,
artisans, and, all seeking to promote authentic local
experiences and sustainable tourism initiatives.

6. How We Are Different
AirBnB
●Offers 20% booking commission
●Curated local experiences, tours, and
activities
Triply.co
●Online booking platform for tours,
activities, and rental vehicles in East Africa
TripAdvisor
●Commissions vary from 20-25%
●Tours, activities, and attraction tickets
globally
JourneyPalette
●Lower commission rates
●Integrated platform: seamless discovery,
booking, and sustainability
●Categorized adventure styles for easy
exploration
●Sustainable Tourism and Cultural
Preservation
●Advanced search and filters options
●Direct Connections
Tourradar
● Commissions range from 15-25%
●Multi-day tours and adventure
packages
Booking.Com
● Commission rates range from 15% to 25%
●Tours, activities, accommodations and
travel packages worldwide

7. •Digital Marketing
•Strategic partnerships with
local businesses and tourism
boards
•Influencer marketing
•Targeted content creation
•Focusing on sustainable
tourism and authentic local
experiences in marketing
Marketing
Strategy

8. Cost Structure Revenue Streams
•Platform development
•Marketing expenses
•Personnel salaries
•Operational costs
•Customer acquisition
•Commission and payment fees
•Commission from bookings
•Subscription plans
•Premium listings and packages
•Bundled packages and partnerships
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
•Local tour operators and experience
providers
•Accommodation providers
•Community-based organizations and
NGOs
•Marketing agencies
•Payment gateway providers
•Platform development and
maintenance
•Partner onboarding and management
•Marketing and promotions
•Customer support
•Data analysis and insights
•Experience curation
•Integrated Platform; discovery, booking,
inventory management & sustainability
•Tailored recommendations and filters
•Empowerment of local businesses
•Commitment to sustainability
•Transformative cultural immersion
•Personalized support
•Regular communication and updates
•Feedback collection
•Personalized recommendations
•Responsive customer service
•Community engagement
•Loyalty programs
•Travellers seeking authentic
experiences
•Local businesses in tourism
•International tourists
•Local Kenyan travellers
•Expatriates and long-term residents
•Sustainable tourism enthusiasts
Key Resources Channels
•Technology infrastructure
•Skilled personnel
•Financial resources
•Partnerships and networks
•Content creation capabilities
•Website and mobile app
•Social media
•Partnerships with agencies
•Direct sales
•SEO and content marketing
•Influencer marketing
•Trade shows and exhibitions
•Referral programs
Business Model

9. Winrose Muthee
Start-Up Tech Leader | Operations & Customer Focus |
Passionate about Kenyan Tourism
●Passionate, results-oriented leader with a background in
operations, customer experience, and sales within fintech
startups and the travel and tourism industry.
●Dedicated to transforming the Kenyan tourism market with
innovative SaaS solutions.
●Ability to drive growth and foster a positive team culture.

Project management | IT Expert | Leader
●Experience in information technology, specializing in
system administration, network management, user
support, and IT team leadership.
●proven track record of delivering high-quality work with
meticulous attention to detail and a focus on process
improvement.
●Entrepreneurial experience in developing SaaS solutions.
Calvince Agira
The Team
Founder/CEO
CTO/Co-Founder

10. Traction
●MVP prototype completed and in
the market for testing.
●Gathering key insights to further
enhance user experience.
●Leveraging contacts established
during the research phase to
expand reach.

11. Use of Funds:
•Product Development - refining and
developing web platform
•Operations- hire the right talent &
utilities
•Marketing and Sales - Brand
awareness
•Customer acquisition

Ask
We are seeking $50,000 to help with
the stated purposes.

12. $3B
1-2% market share
20-30% of TAM
Size of
the Market
3B in 2023
Total Available Market (TAM):
$600M-900M from more than 50,000
business
Serviceable Available Market (SAM):
$6 million to $18 million
Serviceable Obtainable Market (SOM):
Source; Kenya Tourism Board

13. Plan A
Free
Basic Standard Premium
Subscription Plan 0 Ksh 1000/month Ksh 1500/month Ksh 2000/month
Booking Commision 0 5% 8% 10%
Premium Listings &
Advertising
0 Ksh 2500 Ksh 5000 Ksh 10000
Revenue Model

14. Financial Projections
*Amount in USD
With the proposed revenue model and a target of acquiring 1500 businesses in year one and 2x growth
impact in year two

15. Purpose: a travel platform that revolutionises travel by
connecting explorers with accommodation and adventures.
Vision:To become the leading platform for curated,
sustainable, immersive travel, positively impacting
local communities and the environment.
Mission: To revolutionize Kenya's travel industry by
fostering cross-cultural exchange, promoting responsible
tourism, and empowering local businesses and
communities.
Core Values: Transformation, Respect,
Innovation, Passion, Sustainability
Company Overview

16. Contact Us
[phone]
www,journeypalette.co.ke
[email protected]
Nairobi, Kenya
THANK YOU