Juniper bank

Juniper Bank was a direct bank based in Wilmington, Delaware. The bank focused on branded credit cards. History[edit]. The bank was founded in January 2000. It received financing from Benchmark Capital. In November 2000, the bank began offering insurance products. In September 2001, the Canadian Imperial

1. JUNIPER BANK

2. INTRODUCTION Launched in October 2000 Headquartered in Wilmington, Delaware Received financing from benchmark capital in November 2000, the bank began offering insurance products. The bank signed a deal with Airtran airways to offer a branded credit card. In 2004, the bank was acquired by Barclays.

3. Barclays A British multinational bank and financial services company headquartered in London. In may 2005, the bank began offering a Harvard university branded credit card. Richard Vague, CEO Jim Stewart, President Products: Direct bank Credit cards

4. Jim Stewart, President Richard Vague, CEO

5. DRAWBACKS High APR or the Annual Percentage Rate which makes it difficult for common man to pay. Less time given to the user in order to clear all the dues. This time period basically ranges from 3 months to 6 months for the different kinds of credit cards. Customer service at 1-877-523-0478.

6. CREDIT CARDS OFFERED BY JUNIPER Platinum Master Card (the APR is 15.24%, no annual fee for this credit card) Clark Platinum Master Card (APR rate is 16.24%, no interest rate) Frontier Airlines Master Card (APR is 17.74%, no interest rate) Guff Platinum Master Card (the APR is 15.74%, no fee for this credit card) LUKOL Platinum Master Card (the APR is 16.49%, no annual fee) Midwest Airlines Master Card (the APR is 17.24%, annual fee is $69) The validity of these cards is 6 months.

7. What Juniper did! Simplifying consumer banking Stellar service Transparent credit cards Establishment of call centre Customer focused business process Framing business rules from the customer point of view

8. What Juniper did! Integration- Key to success Trained RMs about all Juniper Products Enhance the C ommunication Process Single RM responsible for 85% Call Support and call handling Initial Customer Contacts were less Fail to have an impact on a customer

9. Have a service in-house despite of outsourcing To resolving the issues juniper empower the RMs Customer oriented service Track the Online d ata base of RMs Determine the decision of RMs

10. Challenge There is no easy way to provide personal human experience There are no massive inheritance system to take the best decisions. Take a decision on past experience Available limited data to take a decision Online business Crafting customer focused for the business process

11. Good Advice Customer support & marketing Acquiring marketing Customer contact Provide feedback Customer behaviour and preference Direct mail promotion Internet banking Online bill payment

12. The Golden Nugget Unsolicited customer feedback. Received the no.1 spot in Gomez advisors. American banker report. CRM is more of an assumption. Customer’s viewpoint.

13. Thankyou !