Keep On Livin - Project&Portfolio - Prospectus .pdf

Treatment

1. KEVIN AGUIRRE
“KEEP ON LIVIN”
“KEEP ON LIVIN”
Bradley Gober
Malique Adams
Kacian Morgan Regina Aparicio
Mau Gonzalez

2. Table of Contents
Artist Bio 3
Team Bio’s 4 - 9
Hook 10
Concept 11
Font & Color Scheme 12
Storyboard. 13 - 23
Differentiating Factor 24
Production Schedule 25 - 26
Infographic 27 - 28
Proof of Concept 29 -30
Q&A 31
References 32 - 35

3. Kevin is a soulful hip-hop artist inspired by music’s emotional
depth and ability to heal. Influenced by artists like Childish
Gambino and J. Cole, his jazz-infused hip-hop sound blends
upbeat melodies with storytelling and a message of hope.
Kevin’s latest project, inspired by Bojack Horseman, encourages
listeners to overcome tough times and embrace personal
growth. His music reflects this positivity, featuring vibrant colors
and match cuts that evoke a playful, hopeful vibe. Open to
collaboration and driven by his love for diverse perspectives,
Kevin aims to inspire unity and resilience through his art.
Kevin Aguirre
3

4. Meet Our Team
Urban Pulse Productions
4

5. Since starting his studies in August 2023, he has actively volunteered with
3300+Climbing, serving as a producer, PA, and supervising producer on a
range of projects, including music videos, interviews, podcasts, live events,
and short films. Bradley Gober is an ambitious Entertainment Business student
at Full Sail University, working towards his Bachelor of Science degree. Before
attending Full Sail, Bradley gained valuable experience as an operations
manager at the University of Florida, overseeing sports, concerts, and events.
With a clear vision to support former athletes in transitioning into the
entertainment industry, Bradley aims to become an agent and eventually run
his own production company. His strong leadership, detailed-oriented
approach, and effective time management make him a key contributor to
any team’s success, as demonstrated by his role in creating project schedules,
developing visions, and assisting team members.
Bradley Gober
5

6. Regina Aparicio
Regina Aparicio Dominguez, a passionate Music Business student,
has a deep love for the arts, particularly in singing and writing.
Raised in Mexico, she is an artist that started her career in the
business side of the music industry. Regina channeled her
creativity into her passion project, Angeles: La Guerra Celestial,
published in May 2022. Currently at Full Sail University, she works
hard to one day be able to represent artists in the music industry
as an artist manager.
6

7. Malique Adams
Malique Adams is currently pursuing his Entertainment Business Bachelor
of Science at Full Sail University, where he is developing his expertise in
the industry. Prior to attending Full Sail University, he gained experience
in the entertainment scene by working on small music concerts,
managing production details, and helping artists bring their
performances to life. Since joining his bachelors program at Full Sail he
also volunteered with 3300+Climbing, contributing to event coordination
and networking with professionals. Malique further enhanced his hands-
on experience by working on the set of Antonio Thornton's music video,
solidifying his passion for the dynamic world of entertainment.
7

8. Kacian Morgan
Since November 2023, Kacian Morgan has been an enthusiastic student in the
Entertainment Business Bachelor of Science program at Full Sail University. During her
time at Full Sail, she has organized events for the Personal Branding class, proudly
sharing her vibrant personality with everyone she encounters. Before joining Full Sail,
Kacian served in the Armed Forces as a Financial Technician, where she honed her
skills in planning, directing, and coordinating operations, as well as managing million-
dollar budgets and equipment for peacekeeping and humanitarian missions. Her
experience also includes negotiation, delegation, data analysis, and customer
relationship management. Driven by her passion for people, music, and positive
energy, Kacian is pursuing her dream of event curation, with plans to establish her
own event production company. Her eagerness to learn, strong leadership qualities,
determination, and dynamic personality makes her a valuable asset to any team.
8

9. Mauricio Gonzalez
Mauricio Gonzalez is a music business bachelor of science student at Full Sail
University. With 7 years of experience within the music industry, Mauricio has
a diploma in musical execution at the Fermatta University of Music in Mexico
City and a 1-year core music degree at Berklee College of Music. As an
investor, he has been part of a rehearsal room business called "la buena
onda" in the heart of Mexico City, being key in the business and project
planning. Mauricio has currently put aside the performance part and is
dedicating himself to creating opportunities for artists in the management
part. With knowledge of both the industry and musical theory, Mauricio can
be a key player in music business projects, not just creating solutions and
strategies, but also in the musical and artistic part.
9

10. Keep on watching!
"Feel every color of your emotions in
the thrill of life's emotional rollercoaster,
this music video dives deep into the
heart’s wild ride to keep on livin'”
10

11. Concept
This video is a journey compiling three
different stages in life, facing situations
that make life a bitch.
11

12. Font & Color
Scheme
Inspired in the client’s taste of Wes
Anderson, the fonts are inspired in his
typical font style, and the color palettes,
though different, have a certain similarity
and inspiration.
Header
#E46A4F #F0A869 #7C9EBC #F0BA53
#E6CAC0 #F4C064 #F3C5F3 #BD93F4
#F2D338 #F2AC29 #D96A29 #A63E26
Beginning
Middle
End
Text
12

13. Intro
0:00 - 0:19
Keep On LivinKeep On Livin
The music video will start at the beach, at
sunset, a wave will come and display the
title of the music video and as it recedes
the letters will wash away with it. The
camera will pan to someone sitting on the
beach waiting.
13

14. Character
Teen
Adult
Elder
Introduction
14

15. Verse 1Verse 1
Gasp
0:20 - 1:00
15

16. Chorus: 1
Kevin will start rapping
the chorus as others
are there living their
life.
1:01 - 1:19
16

17. Verse 2
1:20 - 2:00
Damn
17

18. Chorus: 2
In life, as everyone battles their
emotions, you find hope.
As hope arrives, Kevin continues to
perform his message.
He starts to interact with people, to
display that life is starting to turn
around.
2:01 - 2:20
18

19. Battle of
Emotions
“Sometimes”
Verse 3.1
19

20. Verse 3.2
2:21 - 3:01
20

21. Verse 3.3
Damn!
2:21 - 3:01
21

22. Chorus: 3
Kevin finalizes his message of moving
forward through life’s battles.
Showcasing the journey of going from sad
to happy through match cuts.
3:02 - 3:20
22

23. Outro
Through the tribulations life can bring
one day, the sun still rises the next day.
On the beach, Kevin walks towards the
camera.
As Kevin walks toward the camera the
scene cuts from the top and bottom as
the song comes to a close...
3:20 - End
23

24. Differentiating
Factor
We’re taking a movie that exists, to
express the emotions that life can bring
out in this music video.
24

25. “Keep On Livin”
Logistics
25

26. “Keep On Livin”
Production Schedule
26

27. 27

28. “Keep On Livin”
Marketing
27

29. 28

30. “Keep On Livin”
Proof of Concept
29

32. Q&A
31

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