KFC swot analysis

SWOT analysis

1. SWOT ANALYSIS Presented by Group 8 Ayub Mukhtar Irfan Alam Danish Hameed Asadullah Imran ZafaryabMehdi

2. KFC SWOT ANALYSIS

3. Overview Of KFC KFC is the world's most popular chicken restaurant chain, specializing in Original Recipe Founded by Colonel Harland Sanders in 1952. More than 11,000 outlets in 85 countries and territories around the world. They serve 8 million customers each day.

4. SWOT ANALYSIS

5. Strengths - Internal KFC is the 2 nd largest food seller next to McDonald. Generate $1B revenue each year. Very strong Internationally :UK, Middle East Thailand, China, Japan, Korea, Mexico. Ranks highest among all chicken restaurant chains for its convenience and menu variety. KFC Hygiene policy, availability of fresh product all time give him good reputation among all restaurant.

6. Weaknesses - Internal Rapidly increase of food prices are unaffordable for middle class people. Weak in advertising its product. Due to sale drop. KFC bear the daily lose of ready first foods and unable to maintained quality product. Have very few own activities in KFC franchisees.(coping other ideas). Coordination among . Lack of focus on R&D. Lack of relationship building with employees, customers and suppliers

7. Opportunities - External Increase in U.S median income. Increase delivery services. Chicken is more reliable and healthy as compare with cow meat. Replace home meals very quickly. Introduce new products like fish and deals menu that attracts customers.

8. Threats - External High prices on products . about 83 out of 100 competitor. Cloistral in deep fried chicken make customer unsatisfied. Increase wage rate directly affect menu prices. changing customer demands. Quality of service focus.