Problem: Digital Gap Only 3.0 % Indonesians shop online : WHY ? Banking Penetration: only 24% have bank account, 2% have credit card Digital Infrastructure: only 3 7 % have internet-capable devices 1
Problem: Digital GAP 2 DIGITAL GAP CASH BASED SOCIETY DIGITAL ECONOMY TRADITIONAL ECONOMY
Solution: BRIDGE THE GAP! 3
Solution: Kioson Tablet 4
Solution: Access to Digital Economy Digital Infrastructure T ablet with i nternet connection and application installed Banking Penetration Cash as payment method Trust Customers know and trust their neighborhood retailer Education Kioson educates retailers on e-commerce retailers educate consumers 5
Solution: E-Commerce Products and Services Physical G adgets , phone accessories, clothing , wholesale , etc Digital mobile recharge, utility rechange, hotel vouchers, flight tickets , etc Payment point Satelite TV, multifinance, insurance, p hone , utility, e-commerce, etc Agency Multi finance, insurance , advertisment, b ranch-less banking , e-commerce, e-money 6
Impac t 7 PRODUCERS Revenue Local Economy Market Distribution OUTLETS
Customer Experience 8 Browse and select Visit Kioson retailer Pay cash We p rocess and deliver Pickup your product and enjoy !
Business Model: How Do We Make Money? Product Type Business Model Gross Margin % Total Revenue (Q4 2017) Physical (E-commerce) Shared-Margin 10 % 40 % Digital 9 % 50 % Payment Point Transaction Fee $1.2 / tx 5 % Agency Referral Commission $5 - $ 30 / referral 5 % 10
Key Accomplishments as per August 2016 ( 12 months) 5 , 1 K Retail Outlet 6 K Customer Served 19 K Transaction /M onth Partners 11 * * * * * * * * *On Progress 21 Cities
Tractions 12
Market Size Analysis 13 2.5M Traditional Retailers Revenue US$ 400B p.a 850k Traditional Retailers Revenue US$ 136B p.a Targeted Retailers : 250k Traditional Retailers Revenue US$ 40B p.a TAM SAM Total Addressable Market SOM Serviceable Addressable Market Serviceable obtainable Market
Financial Projections Current ( August 16) End Q3 2016 End Q4 2016 End Q1 2017 End Q2 2017 End Q3 2017 End Q4 2017 Retailers 5,1 k 6 k 1 0k 35k 50k 75k 1 00 k C ustomers Served 6 00 k 750 k 1,5 00k 4,900k 8,000k 13,500k 25,000k Monthly Revenue $3 93 k $650K . $1.5mi. $8.0mi. $15.2mi. $23.0mi. $30.mi. Current Target Q4 2016 Target Q4 2017 Active Customer / retailer 115 1 4 2 5 Monthly Revenue / retailer $ 72 $150 $300 Monthly Revenue / active customer $0.92 $1.00 $1.20 14
Competitive Analysis Kudo (est. July 2014) Strengths Modern and fast UI Weaknesses Lacks operational background in distribution to mid-low segment Kioson’s Strategic Advantage Solid background in mobile recharge distribution → able to effectively target traditional retailers 15
Our Team 16 Our team are high-achieving and industry-experienced individuals who had worked for global Fortune 500 companie s. Roby Tan (Founder, Advisor) co-founder & Director of MKN Group (publicly listed), serial entrepreneur Viperi Limiardi (Co-founder, Advisor) co-founder & Director of MKN Group (publicly listed), Ex-senior banker Rico Putra (CTO) Professional in FMCG and Telecomunication Industry J asin Halim (Co-founder, CEO) founder of hargahot.com (acquired), serial entrepreneur Ivan Ekancono (CSO) Professional in Telecomunication Industry