Kiss breakfast show

Kiss Breakfast Show

1. KISS Breakfast Show Audiences & Industries Key Words:  DAB- Digital Broadcast Radio Audience Appeal

2. KISS Breakfast KISS Breakfast is the morning show played on Kiss which is  part of a digital radio station owned and operated by BAUER Media. It's part of the Kiss Network. Target audience are 15-34 year olds. Kiss is broadcast nationally to the UK and on DAB digital radio as well as on FM in London, Bristol and East Anglia. Kiss started as a pirate radio station in the 1980's called Kiss FM and became the first legal radio station to specialise in black and dance music. Kiss is now a multimedia brand engaging audiences over a range of different platforms including social media and digital video streaming. As of December 2021, the Kiss radio station has a weekly audience of 2.7 million listeners.

3. KISS Breakfast Presenters KISS Breakfast show is presented by Jordan and Perri. They rose to fame via the commercial television show Britain's Got Talent. They were part of a popular dance group called Diversity. What are your initial thoughts on the personalities of the two presenters? Why do you think they were chosen?

4. Analysis of the Kiss Breakfast Show You're going to listen to a few minutes of the breakfast show with Jordan and Perri. Write down the answers to these questions: What radio conventions are encoded ? How do the presenters speak to their audiences? What is their style? How are the audience positioned? What genres of music/artists have been played? What Uses & Gratficatons are on offer to the audience? How would you define the audience's identity based on the style of the show? What is the preferred reading of the show? What are the negotiated and oppositional readings? How does the show contribute to the listeners identities? Click here to listen to the breakfast show

5. The KISS Network  Kiss, Kisstory & Kiss Fresh. Each of these targets its own audience within the 15- 34 age group with different styles and types of content. All three are available on a number of different platforms, but the range is not the same for each one of the brands. All are available on the KISS website and the Kiss Kube App, but only Kiss is available on FM radio. Only Kiss and Kisstory can be received on DAB radio. What type of content is available on the other KISS network radio channels? How do their styles and content differ?

6. Homework Study the information from the KISS media pack on the following slides and answer these questions that follow.

7. What stations make up the Kiss brand? How does Kiss aim to attract its target audience? Why do you think they call the target audience 'hard to reach'? How do they describe their approach in targeting their audience?

8. What are the main features of the breakfast show with Jordan & Perri? What makes the show appealing for the audience? Who are the other presenters and what do their shows feature?

9. What else does the Kiss brand offer its audience? How can audiences connect/access the brand? (see next two slides)