KUKU FM assignment - Secret Billionare KUKU FM.pptx

KUKU FM assignment

1. Secret Billionare KUKU FM Doyel Chandra Roll. No.: 200110036 Indian Institute of Technology Bombay

2. Advertisement

3. Target Audience The out line of the narrative of this story features Dhruv, Jasmine, and the themes of betrayal, love, and unexpected family revelations. Target Audience Characteristics: Age Group: Aim for an audience between the ages of 16 and 35. This age group is likely to be engaged by the romantic and dramatic elements, as well as the twist of personal transformation and betrayal. Interests: Fans of drama and romance genres. Audiences interested in stories about personal growth, betrayal, and redemption. Viewers who enjoy plots with complex relationships and character development. Behavioral Traits: Fans of drama and romance genres. Audiences interested in stories about personal growth, betrayal, and redemption. Viewers who enjoy plots with complex relationships and character development. Geographic Focus: Primarily urban areas where there’s higher consumption of streaming services and modern narratives. Regions where similar dramas or themes have historically performed well.

4. How to Assess performance Reach and Impressions: Number of unique viewers (reach) and how often the ad is displayed (impressions). Engagement: Clicks, shares, comments, and likes on digital platforms. Conversion Rates: How many viewers of the ad go on to subscribe to Kuku FM or start a trial. This can be tracked through specific URLs or promo codes used in the ads. Cost-Per-Acquisition (CPA): The cost of acquiring a subscriber through the ad. View Through Rate (VTR): For TV, how many people viewed the entire ad without changing the channel. Return on Ad Spend (ROAS): Overall profitability of the ad campaign.