L 4 social environment

L 4 social environment

1. SHIFALI GARg MBA NCCE Social Environment of business

2. Meaning It refers to influence exercised by certain social and cultural factors which are beyond the control of business unit. Such factors are: Attitude of people towards work Family system Caste system Religion Education Marriage , habits, languages Urbanisation , customs ,traditions ,social trends ,ethics , responsibilty etc.

3. Socio-cultural environment is the interaction of social environment with cultural environment. Culture affects society. It affects all components of social environment. eg : Advancement of education on casteism , lifestyle , level of income, role of women in society. Education has promoted urbanisation .

4. Culture It include traditions, customs, preferences, habits, attitudes ,values ,lifestyle , status of women aged etc. it is a total lifestyle of people. features: It develops from interaction among human beings in society It passes from generation to generation It doesn’t change in short run It is influenced by family system and society in which one lives. It shapes human beliefs,preferences,lifestyle .

5. Components of social environment Social institutions and systems: Social institutions refers to network of social relationships which are created among human beings when they interact with each other. Social systems: interaction of different persons in the society create a pattern. Social values and attitudes :It refers to beliefs regarding what is right and what is wrong.

6. Social institutions and systems family system caste system religion Marriage Education

7. Social values and attitudes Social values: It refers to beliefs regarding what is right and what is wrong. It includes moral principles and code of ethics,value system. Attitude: refers to how a person look at different things , how he perceive the things in a given situation. Eg : Japanese are hard working and have positive attitude. People of Bihar and UP have poor attitude towards work.

8. Factors affecting social attitudes and values education culture: includes belief, morals , customs ,habits, lifestyle etc. Urbanisation business ethics Development of rural areas Customs and traditions Caste system Religion Family size and system

9. Effects of social environment on business culture determines goods and services culture determines attitude to work culture and global business education and business religion and business ethics and business marriage and business family system and business Languages and barriers consumer tastes, preferences and habits

10. Thank You