Introduction , Vission, Mission, Characteristics, Advantages and disadvantages, Population
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Added: Apr 14, 2020
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LAY’S CHIP Introduction , Vission, Mission, Characteristics, Advantages and disadvantages, Population
INTRODUCTION Lay's is the brand name for a varieties as well as the name of company that founded the chips barnd in 1932. 1944,lays was the first potato chips to appear on television. Lay's is the product of frito lay's which is a group of PespiCo .
VISSION something wonderful-a company thats all about good fun- doing good things when it comes to making snacks and caring for the enviroment.
MISSION Foucus on convenient foods. Provid e opportunitie s fo r growt h an d enrichment. Strive for honesty,fairness and integrity.
Why people prefer lays? Majority of people prefer having Lay's other than different snaks like bhujiya, biscuit and others. 75% of the people says that they prefer Lay's were as less number of people like eat other like other snakes. 32% of people like to eat spanish tomato, 23% of people like to eat Hot and sweet, 19% of people like to eat classic salted, 14% of people like to eat cheese and 13% like to eat Masala flavou r.
Why people prefer lays? People are satisfied with enough flavour of Lay's. People consume Lay's very often.This conclude that many number of people like to consume Lay's chips. 86% of the people purchase Lay's because of its taste .
Why people prefer lays? Many number of people like to prefer having snacks at evening rather than other time of the day. Many people recommend other to buy Lay's its because they are satisfied with the product. 30% of the people prefer having Lay's in situation of party,28% of the people having Lay's in situation of picnic and remaining prefer other situations like with friends, theaters etc.
Why people prefer lays? People having snacks from their childhood. 41% of the people prefer to buy Lay's of Rs.10 pack,28% of people prefer to buy Rs.5 pack because they can afford it.
Psychological factors Variety :At least for past 4 to5 decades we have potato chips in different forms and then lays came storming with different flavors,we always need varieties right?So love them for their variety.
Psychological factors Appearance :Traditional homemade potato chips tough good but look less oily tough they contains oil and this attracts it?
Psychological factors Marketing :Okay, let's say i headed to a distinct remote region where there's no branded anything form coconut oil to shirts and yet we can find our favourite snack hanging in different
Psychological factors Belief :I know it's funny,you can't believe any company but still we can trust some comparing to other competitiors and lays maintains their quality
Psychological factors Television commericals: This part is weird, lays do have good sense of promotion and who don't like it when you constantly sees a pleasent advirtisement about the lip smacking product.
Disadvantages All chips are fatty. Bagged potato chips are salty. It's all considered junk food for the most part. The company doesn't specify that in which type of oil these chips are fried.So we really unsure about what kind of oil the company uses to fry these chips. Do not make eating Lay's chips a habit as this could severely impact your overall health.
Compititors Catty chins Rings Bingo Kurkure
Advantages Benefit Although potato chips are not generally known to be healthy, there have a positive side.Lay's classic potato chips have no preservatives or additives these chips has no cholesterol,1g fiber,9% potassium and 10% vitamin C. chips can fight heart dieases. Chips can regulate your sodium level.
Advantages People are satisfied with enough flavor of lay's. Chips comes in all size shape and colors..just like us Some are crispy and some are oily ,some smooth and other are wrinkeld .