Lean Canvas

Lean Canvas presentation from Michael Ellwood-Smith, advisor at Wellington business incubator Creative HQ.

1. Business Model Canvas meets Lean Startup
Acknowledgements to:
• businessmodelgeneration.com
• Alex Osterwalder et al
• Steve Blank , Bob Dorf
• Eric Ries
Lean Startup meetup Wellington, NZ
20 July 2012
by Michael Elwood-Smith, Creative HQ

2. Why?
Great product ≠ business success

No business plan survives first customer contact

Revenue is the life-blood of a business

High-growth, investable businesses need a
repeatable, scalable business model
(make money, be profitable, grow)

4. Business Model Canvas Introduction

19. There are no facts inside the building,
so get outside...

20. How?
•Use the Canvas as a
scorecard to track
progress in search for a
business model
•Update Canvas weekly
with new insight –
highlight changes in RED
•As you accept changes
integrate to Canvas by
changing to BLACK
•Repeat with new changes
in RED Ref: Steve Blank, “The Startup Owner’s Manual”

21. LEARN BUILD
MEASURE
IDEAS
CODE
DATA
Lean Startup – Agile Sprints
TEST
HYPOTHESES
(GUESSES)
DESIGN
EXPERIMENTS
INSIGHTS
Ref: Eric Ries, “The Lean Startup”

22. Tools
•A3 Paper & Post-its
•iPad – Business Model Toolbox
•Includes business model calculator
•http://www.businessmodelgeneration.com/toolbox
•www.LeanCanvas.com
–Collaborative plus experiment tracking

Action for Startup Weekend: Signup to Lean Canvas

23. More info
www.Steveblank.com
Creating Startup Success 101
http://www.slideshare.net/sblank/successful-
entrepreneurship-1
Lean LaunchPad
http://i245.stanford.edu/