Lesson Summary: There is always a purpose in any communication which is governed by certain principles. These principles serve as guide on how people should respond to a particular communicative context. The lesson discusses the basic principles to achieve efficient communication.
Learning Outcomes: At the end of the lesson, the students are expected to: 1. Explain the updating of core communication principles; and 2. Create an output of concepts of communication through varied instructions.
Basic Principles of Communication - Just like any other aspects and/or fields knowledge that we have, communication has various principles that help the participants of the communication process in attaining and achieving the ideas and message of the people involved.
1. Communication is Purposeful -you think before you speak or you just speak because you can't help it? In every communication scenario, there is always a purpose. There is always an intention, a reason for materializing a thought into a comprehensive message. Researchers summed up six (6) general reasons why people need to communicate. People would tend to inquire or ask, especially if they do not know the answer. While people would also ask to confirm, we also communicate to satisfy our curiosity and desire for knowledge.
a. To learn - People communicate to know things. When one is curious about something (e.g. topic, etc.), he/she prefers to ask questions to validate and satisfy his/her curiosity. People continue to ask questions when they do not know what is being discussed or what the subject is all about, so when the curiosity to learn is met or answered, it is safe to assume that the object of the conversation is being fulfilled.
b. To relate - The desire to belong is one of the needs of human beings. Individuals have desires to fulfill their need for belonging by communicating with people they care for. This is particularly noticeable in adolescents. They would prefer to watch shows on television or the internet, do things that members of their group like, and other stuff that people from the same group where they belong to could do or relate .
c. To interact - In order to survive, people need to communicate with others. If one encounters life's difficulties, he/she may want to speak to a friend or seek support in coping with those difficulties.
d. To help - Communication is not just about communicating, chatting, and so on. There is more to it and is similar to a support system. As mentioned earlier, when encountering difficulties, one prefers to ask for support. Sharing burdens to others will save one from troubles for they might help in finding solutions to these dilemmas.
e. To influence - People have different goals to manipulate others. However, if one wishes to influence others, one must be persuading and convincing. Conviction is a matter of evidence. Persuasiveness includes human emotions. An individual attempting to manipulate someone could appeal to the conscience or sense of guilt. This is very popular during the elections, every candidate has the opportunity to speak about their policies or their proposals and he/she must provide information (facts) to support his /her statements.
f. To entertain - Communication is not limited to just exchanging information between or among people. It is also used to entertain or attract people through communication and could be through written or spoken media. If one is to choose between reading a research article or a magazine, one of the factors that one would consider in choosing would be the entertainment that he/she will have upon indulging on the reading material.
2. Communication is adaptive - Senders need to look for a way to understand their message. They need to listen to the needs and abilities of the receivers. They interact with the intention of being understood, after all. For example, in the future, one may be doing social science research. While that researcher acquires excellent linguistic skills with English, he/she needs to use simple words, as much as possible, when interviewing respondents.
The use of a conversation register is a need. With this, the sender may use the first language of the respondents or any language that both of the participants in the communication process could understand. Other related factors are also needed to be considered in relation to this principle. Some of which are the participants’ educational attainment, culture, environment, and so on
3. Communication is dynamic - Communication is like our planet which is subject to continuous change for development. There are several facets of communication that may evolve over time. One of these is language and it is emphasized that creating a language is a lifetime process. The element of communication that can shift is its meaning. One example is the very word that we are continually using in this course, "communication." When the word "communication" first came into the English language, it originally meant exchanging tangible objects, such as land, properties, food, etc. While today, it implies exchanging of thoughts, emotions, and ideas that are intangible.
Another thing that may alter is the coinage of words, among other related practices. The term Xerox refers to the corporation that developed the photocopying machine. Today, we use the word Xerox as a verb, which implies the act of photocopying something. There is also a conjugation of words from noun to verb like facebooking , googling , twittering , etc.
4. Communication is systematic - Communication is made up of several components, such as communicators, texts, networks, and so on. With this, we can see communication as a device, made up of several parts that act as a whole. Communication components perform their respective functions in order to ensure the effectiveness of the communication. If one item fails to perform its task, the transfer of information may be put at risk, which may result to conflict or misunderstanding.