Lesson 1 GE 5 PowerPoint presentation hh

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1. Hello! MARIZZA L DARDO, MED-LT, LPT, CPI INSTRUCTOR

2. GE 5 - PURPOSIVE COMMUNICATION LESSON 1: COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS

3. OBJECTIVES: a. Explain the principles and process of communication and the ethical consideration in communication; and b. Elucidate how communication skills help resolve problems, better understand new concepts and aid in your profession.

4. Communication - understood as the process of meaning-making through channel or a medium. Comes from Latin communicare , meaning to share or to make ideas common.

5. COMPONENTS OF COMMUNICATION PROCESS 1. SOURCE - Sender carefully craft the message. The sender maybe anyone: an author of a book, a public speraker, or a traffic enforcer 2. MESSAGE - Reason behind any interaction. It is the meaning shared between the sender and receiver. Message could be in form of poems, essays, articles, road signs, or symbols.

6. COMPONENTS OF COMMUNICATION PROCESS 3. CHANNEL - means by which a message is conveyed. Ex. Answering a phone call (phone is the channel), when parents received a notification of your abcenses from school (letter is the channel) 4. RECEIVER - person who receives the transmitted message. They can also be a part of an audience in public speaking, rfeader of a letter, driver who reads road signs.

7. COMPONENTS OF COMMUNICATION PROCESS 5. FEEDBACK - confirm recipient understanding. Feedback may be written, spoken, or acted out. 6. ENVIRONMENT - the place, feeling, mood, mindset and condition of both sender and receiver. 7. CONTEXT - involves the expectation of the sender and the receiver, and the common or shared understanding through the environmental signs.

8. COMPONENTS OF COMMUNICATION PROCESS 8. INTERFERENCE - also known as barriers or blocks that prevent effective communication to take place. TYPES OF INTERFERENCE a. Psychological barriers - thoughts that hamper the message to be interpreted correctly by the receiver. b. Physical barriers - include competing stimulus, weather and climate, health and ignorance of the medium

9. COMPONENTS OF COMMUNICATION PROCESS TYPES OF INTERFERENCE c. Linguistic and Cultural barriers- pertain to the language and its cultural environment. Words may mean another in different cultures. d. Mechanical barriers - raised by the channels employed for interpersonal, group or mass communication. These includes cellphones, laptops and other gadgets used in communication.

10. THE COMMUNICATION PROCESS a. LINEAR MODEL - indicates one-way or unidirectional communication. Communication models with linear direction include Aristotle’s Model, Shannon-Weaver Model and Berlo’s S-M-C-R (sender-message-channel-receiver)

11. THE COMMUNICATION PROCESS b. INTERACTIONAL MODEL - shows a two-way or bidirectional communication (ex. Osgood-Schramm Model) Osgood-Schramm Model

12. THE COMMUNICATION PROCESS 3. TRANSACTIONAL MODEL- demonstrates simultaneous flow of communmication and the sender or communicator generating social, relational, cultural psychological and physical realities. Barlund’s Transactional Model

13. PRINCIPLES OF EFFECTIVE COMMUNICATION Micheal Osborn (2009) claims that communication must meet certain standards for effective communication to take place. 1. CLARITY- makes speech understandable. Fuzzy language is absolutely forbidden, as are jargons, cliche expressions euphemisms, and doublespeak language. 2. CONCRETENESS- reduces misunderstanding. Messages must be supported by facts as research data, statistics or figures. To achieve concreteness, abstract words must be avoided.

14. PRINCIPLES OF EFFECTIVE COMMUNICATION 3. COURTESY- builds good will. It involves being polite in terms of approach and manner of sddressing an individual. 4. CORRECTNESS- Glaring mistakes in grammar obscure the meaning of asentence. Also, the misuse of language can damage your credibility. 5. CONSIDERATION- must be geared towards the audience. Sender of a message must consider recepient’s prefession, level of education, race, ethnicity, hobbies, advocacies and age when drafting or delivering a message.

15. PRINCIPLES OF EFFECTIVE COMMUNICATION 6. CREATIVITY- means having the ability to craft interesting message in terms of sentence structure and word choice. 7. CONCISENESS- simplicity and directness help you to concise. Avoid using lengthy expressions and words that may confuse the recipient. 8. CULTURAL SENSITIVITY- increasing emphasis on empowering diverse cultures, lifestyles and races and the pursuit for gender equality, cultural sensitivity becomes an important standard for effective communication. 9. CAPTIVATING- make messages interesting to command more attention and better responces.

16. ETHICAL CONSIDERATIONS IN COMMUNICATION Ethics is the branch of philosophy that focuses on issues of right and wrong in human affairs ETHICAL COMMUNICATORS: 1. Respect Audience 2. Consider the result of communication 3. Value Truth 4. Use information correctly 5. Do not falsify information

17. REFERENCE: Puposive Communication Revised Edition OBE-&PPST-Based (Lorimar Publishing, 2025) Authors: Geraldine S. Wakat, LET, PhD Magdalina J. Jose, LET, MA ESL Freda B. Paulino, LET, PhD Analyn A. Caroy, LET, MAT Engl Mary Rose M. Ordonio, LET, PhD Sheryll M. Palangyos, LET, MAED Eng Elaine Grace J. Dizon, LET, PhD Melony B. Sao-an, LET, PhD