Lesson 2 ARTS PRINT AND DIGITAL MEDIA.pptx

LESSON 2 ARTS | PRINT AND DIGITAL MEDIA

1. Lesson 2: PRINT AND DIGITAL MEDIA

2. Activity: identify if it is print or digital media

3. 2 PLATFORMS OF MEDIA

4. WHAT IS PRINT MEDIA? IT IS ANY KIND OF PRINTED CONTENT USED TO DISSEMINATE INFORMATION TO A WIDE AUDIENCE. IT CAN COME IN DIFFERENT FORMS SUCH AS POSTERS, BROCHURES, NEWSPAPER PUBLICATIONS, COMIC BOOKS , etc.

5. WHAT IS DIGITAL MEDIA? ON THE OTHER HAND, ARE CONTENT VIEWED USING ELECTRONIC DEVICES SUCH AS COMPUTERS, TABLETS, CELLULAR PHONES, E-BOOK READERS , AND THE LIKE. DIGITAL MEDIA COMES IN MORE VARIED FORMS THAN THE ELECTRONIC VERSIONS OF THE PRINT MEDIA. IT CAN ALSO INCLUDE VIDEOS, GAMES, AND MUSIC THAT CANNOT BE DONE IN PRINTED FORM.

6. MORE AND MORE DIGITAL MEDIA IS GAINING MARKET ACCEPTANCE SINCE IT CAN BE COPIED AND DISTRIBUTED FASTER, CHEAPER, AND CAN REACH A WIDER AUDIENCE THROUGH THE INTERNET. THE BRANCH OF VISUAL ARTS THAT IS OFTEN ASSOCIATED WITH PRINT AND DIGITAL MEDIA IS GRAPHIC DESIGN.

7. WHAT IS GRAPHIC DESIGN? IT IS AN ART FORM THAT INVOLVES VISUAL COMMUNICATION THROUGH THE MANIPULATION OF LINES, TEXTS, IMAGES AND/OR ILLUSTRATIONS. EXAMPLES OF GRAPHIC ARTS ARE LOGOS, COVER DESIGNS, ADVERTISEMENTS, LAYOUT DESIGNS, WEB PAGE DESIGNS, BROCHURES AND ILLUSTRATIONS.

8. ONE OF THE EARLIEST EXAMPLES OF GRAPHIC ARTS WERE ACTUALLY MADE BY MONKS WHO ADORNED THEIR MANUSCRIPTS WITH DECORATIVE LETTERING AND ORNATE ILLUSTRATIONS ALONG THE MARGINS OF THE BOOKS.

9. GRAPHIC ARTISTS OR DESIGNERS

10. GRAPHIC ARTISTS OR DESIGNERS PEOPLE WHO DO GRAPHIC DESIGN ARE CALLED GRAPHIC ARTISTS OR DESIGNERS. GRAPHIC ARTISTS CAN BE FOUND IN A WIDE SPECTRUM OF CREATIVE FIELDS. TODAY, MOST GRAPHIC ARTISTS CREATE USING COMPUTER SOFTWARE. SOME MIGHT START WITH TRADITIONAL HAND SKETCHES, BUT IT WILL MOST BE SAVED OR CONVERTED INTO A DIGITAL FILE THAT WOULD BE MANIPULATED AND ENHANCED USING OTHER COMPUTER PROGRAMS LIKE MICROSOFT PUBLISHER, ADOBE ILLSTRATOR, ETC.