LESSON 3-Communication Process: Verbal C

This lesson is about communication process.

1. OBJECTIVES: 01 02 03 04 Differentiate the various models of communica-tion . Distinguish the unique feature(s) of one communication process from the other.. Exhibit understanding of the linear models through an illustration. Display collaboration and creativity in the given task. 05 Maintain harmonious relationships through communication.

2. LET’S PLAY: The OA NONCHALANT and the

3. DIRECTION: The OA will exaggerate the situation given in front of a nonchalant. The nonchalant’s goal is to never react to the OA.

4. Situation 1: Telling jokes

5. Situation 2: Courting someone you have a crush on

6. Situation 3: Confronting an ex-girlfriend/ ex-boyfriend

7. ✔️What have you observed from the activity? ✔️What do you think is the role of the OA in this activity? ✔️Who is the receiver? ✔️Why can’t the nonchalant react to the OA? ✔️What does that imply? ✔️When no one reacts to the message, can that still be considered as communication?

8. LINEAR MODELS OF COMMUNICATION

9. A model is a representation of what something is and how it works. This is designed according to the different perspectives of communication scientists and scholars, illustrate how the communication process may look like when its photograph is taken.

10. The communication models can be categorized into three types---linear models, interactive models, and transactional models.

11. The linear or transmission model of communication describes communication as a one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990).

12. This model focuses on the sender and message within a communication encounter. Although the receiver is included in the model, this role is viewed as more of a target or end point rather than part of an ongoing process.

13. We are left to presume that the receiver either successfully receives and understands the message or does not.

14. The scholars who designed this model were influenced by the advent and spread of new communication technologies such as telegraphy and radio, and you can probably see these technical influences within the model (Shannon & Weaver, 1949)..

15. ENCODES RADIO TOWER (THROUGH ELECTROMAGNETIC WAVES) VERBAL MESSAGE RADIO ANNOUNCER SENDER RECEIVER CHANNEL DECODES

16. LINEAR MODELS

17. 1.Berlo’s S-M-C-R Communication Model

18. He wrote a book called “ An introduction to Theory and Practice” where he discussed the model. David Berlo

19. It shows the following elements: source, message, channel, and receiver which each is influenced by different factors.

20. Shannon-Weaver’s Model

21. They designed a model originally for telephone communication. Mathematician Claude Shannon and scientist Warren Weaver (1949)

22. It includes the five components--- the information, source, a transmitter, a receiver, a destination, and noise

23. Noise is anything that interferes with or distorts the intended meaning of communication.

24. It can be physical, psychological, physiological, or semantic noises.

25. ✔️Physical Noise -Distractions in the environment ✔️Psychological Noise -mind’s thoughts ✔️Physiological Noise -disturbances within the communicator’s body. ✔️Semantic Noise -differences in meaning or interpretation of the words.

26. Lasswell’s Model

27. He’s an American political scientist and communications theorist who advanced one of the earliest models of the communication process. Harold Lasswell (1948)

28. The elements: Who? control analysis What? content analysis In which channel? media analysis To whom? audience analysis With what effect? effect analysis

29. Thank you very much!