Lesson 3 - Optimizing Your Website

Marketing Your Telehealth Services: Successful, Legal & Ethical Online Strategies

1. Optimizing Your Website © 1994-2023 Telehealth.org, LLC All rights reserved. Marlene M. Maheu , PhD Founder & CEO LESSON #3

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3. 3 https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

4. 4 https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

5. 5 Do you need websites or blogs anymore?

6. 6 Where are people going for their information in 2023?

7. 7 What do you think? Google Scholar Google Books Blogs LinkedIn Webinars Websites Where else?

8. 8 How do you portray yourself as a professional to make your products successful online?

9. 9 What do you think? Tone? (friend, parent, teacher, confidant?) Use emoticons? Pictures? Abbreviations (LOL!!) Grade level for wording? Full name, all credentials, license Bio Address and phone number

10. 10 Yes, we need websites Dedicated websites are the easiest hub for your activity and give you full control A directory web page, LinkedIn profile or Facebook company page can serve as a minimal website Not fully in your control Mobile devices are where the action is, but they are not the goal. They are the device to reach the goal. Make sure your website is responsive, that is, easily read by mobile devices

11. 11 Where do you buy domain names and hosting accounts?

12. 3 12 Domain Names & Hosting Accounts Many, many websites for domain purchasing GoDaddy Hostgator Liquid Web NameCheap Domain.com Google Domains Dreamhost Hover Bluehost

13. Types of Branding 13 Good for experts, celebrities Other things to consider Will be a problem if your name is difficult to spell Do you use a nickname? Buy it just to have it As a resume site Link for social media accounts Gives you credibility Personal branding 1

14. Types of Branding 14 Good for experts, celebrities Might also use 2-3 keywords ( onlinemarketing.com ) Other things to consider Helps people an idea of your focus, without needing to look at content Generic/descriptive branding ( telehealth.org ) 2

15. Types of Branding 15 Uses metaphors and analogies that suggest Blackcoffee.com - suggests hard working Groupon.com - suggests group discounts Other things to consider Websites no longer need to have keywords in them Suggestive Branding 3

16. Types of Branding 16 No meaning Apple.com Shell.com Arbitrary Branding 4 Other things to consider There’s no hint as to what it is about May require a large marketing budget

17. Types of Branding 17 Jeff Goins (goinswriter.com) Nomadic Matt’s Travel Site https://www.nomadicmatt.com/ Other things to consider Can be easy to remember Need to keep it professional Hybrid branding 5 – take a name and add a meaningful word

18. 18 Domain considerations Look for Easy to spell Easy to say Looks ok in a logo Avoid vulgarity Make it distinct and unique Short (10-20 letters) Avoid Numbers Hyphenation Extensions beyond the .com Expensive extensions Confusing Long Filler words

19. 19 Use a thesaurus Go to domain name registries, like GoDaddy.com to look up domains Maintain your professionalism We all must work to uphold the professionalism of our disciplines and not diminish it by presenting ourselves in unethical ways Domain considerations

20. 20 Domain considerations Maintain your professionalism Upholding the professionalism of our disciplines Avoid titles like “telehealth for idiots” or “telehealth for dummies”

21. 21 What size font, color, and layout are the most successful for behavioral and mental health clients and patients?

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23. 3 23 Size, Font & Layout Best to use 10 or 12 point font Consider Ariel or Myriad Pro font Most consumer-oriented sites are blue and white, with an occasional pop of yellow, red or orange

24. 3 24 Size, Font & Layout This is Times Roman font in a 10 point size. This is Times Roman font in a 12 point size. This is Arial font in a 10 point size. This is Arial font in a 12 point size. This is Myriad Pro font in a 10 point size. This is Myriad Pro font in a 12 point size.

25. 25 Color

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29. 29 How do you choose a content management system that will make it easy and fun for you to create new pages and publish them immediately?

30. Wordpress & Blogger 30 Easy to use WYSYWG Free Can buy “themes” Have them installed by a reputable company who understands your limits Use a service such as manageWP.com for managing multiple blog sites Use elegantthemes.com , GoDaddy or Wix.com for web-related themes and services

31. 31 How do you profit financially from a website or blog?

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33. 33 https://firstsiteguide.com/blogging-and-marketing-tips/

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35. 35 A simple formula for social media success

36. 36 https://www.pewresearch.org/internet/fact-sheet/social-media/

37. 37 Telehealth.org Website

38. Professional Training and Consultation 38 https://telehealth.org/telehealth-training-course-catalog/

39. 39 It all starts with a blog on our website

40. 40 Latest Teletherapy, Telemedicine & Telehealth News - Telehealth.org Blog

41. 41 Email Interviews for Your Blog

42. 42 Sales Page

43. 43 Specific Blog Post https://blog.telehealth.org/2022-telehealth-growth-predicted-to-create-a-quarter-trillion-dollar-industry-by-2031/

44. 44 LinkedIn

45. 45 Facebook

46. 46 Instagram

47. 47 Create a Video of a Talk, Discussion or Demo of Your Service

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49. Develop an Email Newsletter 49 Frequency is not as important as regularity Compilation newsletters are much easier than writing original content

50. Email Dissemination Sites https://www.aweber.com/

51. 51 Newsletter Dissemination Email Newsletter AWeber Constant Contract PHPList Mailchimp Where to Promote Have opt-in box on your website Upper right corner Use popup Promote in other social media Give away a free report or “white paper”

52. 52 Video Promotion (YouTube)

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55. 55 Press Release

56. 56 How to write a press release

57. 57 Social Media Process Review Blog  Search engines LinkedIn Newsletter Facebook Twitter YouTube Pinterest Instagram Press Releases

58. Keep in touch! [email protected] 619-255-2788 Telehealth.org Marlene M. Maheu , PhD