Let's Analyze Social Media Data with Tableau: Talk Data to Me Webinar

Social media data is hot stuff—but it sure can be tricky to understand. In this session, Michelle from Tableau's social media team will share how they analyze social media data from multiple sources. We'll compare methods for collecting data, and discuss tips for ensuring that it answers new questions as they arise. Whether you're new to social media analysis or have already started diving into your data, this session will provide key tips, tricks, and examples to help you achieve your goals.

These slides are from a webinar in Tableau's "Talk Data to Me" webinar series. The full recording can be viewed here: http://tabsoft.co/1SsI3E3

1. Let’s Analyze Social Media Data with Tableau Talk Data to Me Webinar Series Michelle Wallace, Tableau Software December 1, 2015

2. All lines are muted Use Q&A window for questions Questions will be answered via email Recording and slide deck will be sent out after webinar Housekeeping

3. Michelle Wallace Product Marketing Coordinator Tableau Software @ wordsbywallace

4. Agenda Start with your goals Get the data Work with your data Make the most of your data (demo)

5. Define your goals

6. Get some data Export directly from the platform Get data directly from Facebook, Twitter, YouTube, and more Export from a third party Get data from an integrated social media platform Get live data from a third party Get robust data in a database Data sources include Gnip and DataSift Code your own solution Use an API or Tableau’s Web Data Connector

7. Focus on relevant metrics for your goals Benchmarks Followers, mentions Audience Impressions, reach, demographics, location, timing Engagements Likes, shares, views, comments, follows, negative feedback Conversions Clicks, leads Opportunities User-generated links, related hashtags, brand monitoring

8. Audience

9. Engagements

10. Opportunities

11. Demo

12. Dashboard Templates tabsoft.co/ FacebookDash tabsoft.co/ TwitterDash

13. Calculation Used in the Demo CASE [Parameters].[KPI] WHEN “KPI name” THEN [Field in your data set] WHEN “KPI name” THEN [Field in your data set] WHEN “KPI name” THEN [Field in your data set] END

14. Thank you! [email protected] @ wordsbywallace