The face to face relationshipseems to be falling
out of favour People are now interactingewith even
their every day friends online ratherthanfin social
settings, and the reliance on technology 19
rampant. If nothing else, the newsturn away from
face to face interaction in favour of time with a
screen is indicative ofthe draw.of online
communities; you don'tyhave to put up with people
you don't particularly like, and you have the
ultimate control over what kind of people see you
and in what context.
Nr HAIKU DECK
COMMUNITIES TO.CORPORATIONS
Online communities and the relationships
they create are also important to
corporations. Nintendo, for example, cited
the lack of online community on the Wil as
the reason sales had declined, and vowed
to remedy this by creating a
comprehensive system where people could
easily interact with one another. (4) Social
relationships between people who have
never even met have now become the crux
Photo by mrlins be HAIKU DECK
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