LETTERING STYLES.pptx

A PowerPoint presentation about lettering styles/typeface: the two major families, and the essentials of good lettering.

1. By Bernard E. Richardson | Master Teacher & Art Educator | 2022 © Bernard E. Richardson | 2022

2. What is Lettering? LETTERING STYLE is also called Typeface (Type). It is a set of characters of the same design or family. These characters include letters, numbers, punctuation marks, and symbols. TYPOGRAPHY is the art of arranging printed typeface to make a written language legible, readable and appealing when it is displayed. Courier New Lettering style/Typeface Century Lettering style/Typeface

3. Brief History In ancient history the Egyptians used picture words to communicate with each other. It was called hieroglyphics. Hieroglyphics is a very old form of writing that the ancient Egyptians started using as early as 3000 B.C. It was a very complicated way of writing and involved about 1000 different symbols.

4. Examples of Egyptian Hieroglyphics

5. There are two (2) major families of Lettering types: SERIF 2. SANS SERIF Lettering Styles/Typeface

6. SERIF letters : They are made up of curved strokes or hooks at the end of the letters (called extensions). They are also called tails. They have thick and thin strokes. S This is a serif letter A Thick stroke Thin stroke Hook

7. SANS SERIF letters: The word “sans” means “without” which means that these letters do not have any hooks or extensions. They appear bigger and bolder. S This is a Sans serif letter

8. Lettering Styles/Typeface From these two (2) major families all other lettering styles/typefaces are created. There are five (5) basic lettering styles Italic Script Roman Gothic Block

9. 1. ITALIC LETTERS Originated in Italy. It was designed by Aldus Manutius in Venice in 1500. Hence the name ‘Italic’. Its marked characteristic is that it is constructed on a slant to the right usually at an angle of 45˚. It can be created or drawn as serif or sans serif. Italic letters XYZ Italic letters XYZ

10. 2. SCRIPT OR CURSIVE LETTERS This lettering style was created from handwriting. ‘Script’ comes from the Latin word “Scriptum” which means ‘writing’. It is sometimes called “Cursive”. Cursive comes from the Latin word “Cursus” which means ‘running’. This describes the flowing manner in which the letters run from one another into the other. Script letters XYZ Cursive letters XYZ

11. The difference between Script and Cursive is that Script letters are joined together while Cursive letters are slightly separated (they appear to be joining).

12. 3. ROMAN LETTERS The regular lettering style where the vertical lines of the letters are straight up and not at an angle. It was created by a french man, Nicholas Jenson in 1470. Roman letters are serif letters with the curves and hooks at the top and bottom part of the letters (serifs). The letters have thick and thin strokes ; the vertical strokes are usually thick and the horizontal strokes are usually thin. ROMAN LETTERS Roman letters

13. 4. GOTHIC LETTERS Is one of the oldest forms of lettering styles. Also known as ‘Old English’ or ‘Blackletter style’. It resembles illuminated manuscripts type writing. Used in formal situations – Is weak for legibility, readability and casual messages. GOTHIC LETTERS XYZ Gothic letters XYZ

14. 5. BLOCK LETTERS A sans-serif lettering style Simple uppercase and lowercase letters composed of strokes of uniform thickness. Can be written as Serif and Sans serif as well as Italic. BLOCK LETTERS block letters

15. Lettering style/Typeface LETTER CASE is the distinction between the letters. There are TWO types : UPPERCASE : Are capital letters. Bigger and taller. Letters that represents the beginning of a sentence or proper noun. LOWERCASE : All other letters which are not in uppercase. Smaller and shorter. Uppercase Lowercase

16. Lettering styles: Typography TYPOGRAPHY is the art of arranging printed lettering styles/typeface to make a written language legible, readable and appealing when it is displayed. TYPOGRAPHY is the arrangement and presentation of printed lettering styles/typeface to make a written language legible, readable and appealing when it is displayed. It involves arranging a lettering style/typeface in various combinations of font, size, and spacing as well as colour.

17. The Essentials of Good Lettering / Typography The Essentials of good lettering are: 1. Legibility 2. Spacing 3. Colour 1. LEGIBILITY For words to be readable:- the letters must be equally spaced so that each letter is identifiable. Usually letters should be of the same size and family.

18. 2. SPACING There should be enough space between each letter to make identifiable. There should be enough space between each word. There should be enough space between each line of text. KERNING is the space between a pair of letters. LEADING is the space between lines of text, commonly called line spacing. TRACKING is the space between letters in a line.

19. 3. COLOUR Choose a colour which fits or suits the operation which will make the words legible, readable and appealing. Attention should be paid to the background colour on which the words will be placed.

20. Lettering styles can be designed in varying weights: Light Regular Bold Black Light Regular Bold Black Light is the thinner or ‘lighter’ version of the regular typeface. Also called thin. Regular is the standard size or weight of the typeface. Also called normal. Bold is a thicker or heavier version of the regular typeface. Black is an extra heavy version of the regular typeface.

21. Lettering styles can also be designed in varying sizes: Light Regular Bold Black Light Regular Bold Black Light is the thinner or ‘lighter’ version of the regular typeface. Also called thin. Regular is the standard size or weight of the typeface. Also called normal. Bold is a thicker or heavier version of the regular typeface. Black is an extra heavy version of the regular typeface.

22. References & Image Courtesies Saikat Basu (2022 ). How to choose the best font for powerpoint presentation. Go Skills https://www.goskills.com/Microsoft-Office/Resources/Best-font-for-PowerPoint-presentation De Leon, Mye . (2009-2022). The difference between kerning leading and tracking. https://myedeleon.com/kerning-leading-tracking/ Fairchild Art Studios. (2022). Art of typography. https://fairchildartstudios.com/art-of-typography/ The Los Angeles Film School. How to make your typography stand out. https://www.lafilm.edu/blog/make-your-typography-stand-out/ https://creativepro.com/wp-content/uploads/2018/04/C.-Legibility.png