levels of communication.pptx

Presentation about various levels of communication including Intrapersonal Communication
Interpersonal Communication
Group Communication
Public Communication
Mass Communication
Extra personal Communication
Organizational communication

1. LEVEL S OF COMMUNICATION Dr.Smitha K.P. Assistant Professor Dept of Agrl Extension College of Agriculture Vellayani

2. What is Communication?

3. Levels of Communication Huma n c o mmun i cati o n tak e s place at v ar i ous levels: Intrapersonal Communication Interpersonal Communication Group Communication Public Communication Mass Communication Extra personal Communication Organizational communication

4. 1 . Intrapersonal Communication ⚫ Intrapers o na l level o f c o mm u n i cation i s t he communication with the own self. ⚫ It take place within an individual. ⚫ Intrapersonal communication where a person is sending message and the same person receives them.

5. ⚫ Intra p ers ona l c o mmunicati on i s a me t hod o f communication that helps every person to communicate with himself or herself. ⚫ It hel p s i n clar ify i n g what i s kn o wn as self-concept ⚫ It is basically an inward-looking exercise.

6. ⚫ It can also be understood as self-talk. ⚫ Intrapersonal communication is an act of imag i nati o n a n d visualizati o n , and even rec a ll and memory. The communication within yourself. The sound of your thinking The little voice from within Self Concept; Self Awareness This the level where your self concept is formed.

7. Examples : Thinking Self-talk ⚫ Day dreaming ⚫ Communication between body parts ⚫ Making gesture while thinking

8. Thinking Daydreaming

9. Self - talk

10. 2 . Interpersonal communication ⚫ Interpersonal communication is the by which people exchange information, feelings, and mean i n g throug h verb a l a n d n o n - verbal mess a ges. ⚫ It i s sendi n g and receiv i n g of message s b etw e en two or more number of people. ⚫ It can be formal and informal.

11. Interpersonal communication ⚫ Usually it is purely oral communication. ⚫ It is face-to-face communication. This level of communication usually involves two people. Getting to know someone personally.

12. Elements of interpersonal communication ⚫ Sender and Receiver ⚫ Message ⚫ Feedback ⚫ Chanel ⚫ Noise ⚫ Context

13. Skills of interpersonal communication ⚫ Listening Skill ⚫ Communication Skill ⚫ Verbal communication ⚫ Non-verbal communication ⚫ Persuading etc..

14. Examples : ⚫ Talking with friend and family members ⚫ Writing an email ⚫ Giving a presentation ⚫ Chatting/ calling ⚫ Negotiations ⚫ Facing an interview

15. Communication with friends

16. Giving presentation

17. GROUP COMMUNICATION A n extension of  interpersonal communication  where more than two individuals are involved in exchange of ideas, skills and interests. A group is a number of people with a common goal who interact with one another to accomplish their goals, recognize one another’s existence and see themselves as part of the group. Groups provide an opportunity for people to come together to discuss and exchange views of common interest.

18. GROUP COMMUNICATION Casually formed groups with friends over a drink, coffee break, games, dances or religious gatherings have a different purpose than that of groups attending a meeting or seminar to help fight COVID or interacting with committee members to draft a proposal.

19. GROUP COMMUNICATION Communication in a group , small or big, serves many goals including collective decision-making, self-expression, increasing one’s effect, elevating one’s status and relaxation.  Group communication  is considered effective : It provides an opportunity for direct interaction among the members of the group; it helps in bringing about changes in attitudes and beliefs.  Group communication  has limitations too : It is time consuming and often inefficient, especially in an emergency. I mbalances in status, skills and goals, may distort the process and the outcome sharply.

20. GROUP COMMUNICATION A small group comprises of three to seven members.  Small groups  are informal and less structured. Larger groups adopt formal rules to maintain order. There is more chance for individual participation in small groups. Small groups are easy to manage and are more efficient in accomplishing tasks and  making decisions . Most researchers define a small group as having at least three and no more than twelve or fifteen members.

21. 4 . Public Communication

22. 4 . Public Communication Public communication happens when individuals and groups engage in dialogue in the public sphere in order to deliver a message to a specific audience.   Public speaking events, newspaper editorials and billboard advertisements are a few forms of public communication. Public communication takes place when people gather in a group too large for everyone to talk and participate .

23. 4 . Public Communication In Public Communication The speeches you deliver fall into three general categories: to inform, to persuade, and to entertain. Sometimes you may want to share information and create a clear understanding with an audience. Other times you may want your audience to change their attitude and/or follow a different course of action

24. 5 . Mass Communication

25. ⚫ Mas s c o mm u n i cation i s th e c o mm u n i cation w i th the large crowd. ⚫ Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of people and organizations.

26. ⚫ The process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought , used, understood, and Influenced by audience. ⚫ It is the high objective form of communication.

27. Examples : ⚫ News paper ⚫ Press conference ⚫ Media interview ⚫ Films ⚫ Advertisement ⚫ Social media

28. 6 . Extra personal communication ⚫ Extra personal communication is the way of communicati on i n which a human i n teracts with other species or non-living objects. ⚫ C o mm u n i cation be t ween human bein g s a n d non-human entities is extra personal communication.

29. Examples : Communication Communication w i t h A n i m al / B i rds with Plant Communication with Robots/Machines Talking to wall Talking to god Talking to mirror Shouting at an inanimate objects like telephone while not working

30. Communication with animals: We communicate With animals. We trained them, And they react And follow it.

31. Talking with Robot Talking with wall

32. Taking with God shouting at phone

33. 7 . Organizational Communication

34. O rga n iz atio n al communicati on i s th e exchange of information , ideas and views within and outside the organization.

35. Forms of organizational communication Organ i zati o na l c o mm u n i cation take s different forms Internal-operational Communication External-operational Communication Personal Communication Vertical communication Horizontal communication Grapevine communication

36. Internal-operational communication: ⚫ C ommunication that occurs for carrying out o peratio n s o f th e o rga n iz ation i s kn ow as the internal- operational communication. ⚫ Example : Worker , manager , board of director , etc…

37. External-operational communication: ⚫ Communication with the external parties Or groups is known as External-operational communication. ⚫ It i nclud e C u st o me r , Suppl i ers , government agencies , general public etc…

38. Personal communication: pers o na l i nf o rmation , idea s and feeli n g rather than business related information is termed as personal communication. ⚫ C o mm u n i cation tha t o ccurs for exchanging

39. Examples : ⚫ L e tters ⚫ Email ⚫ Memo ⚫ Report ⚫ Meeting ⚫ interview

40. Vertical Communication Flows vertically upwards or downwards through formal channels. Upward communication refers to the flow of communication from a subordinate to a superior whereas downward communication flows from a superior to a subordinate. Application for grant of leave, submission of a progress report, request for loans etc. are some of the examples of upward communication. Sending notice to employees to attend a meeting, delegating work to the subordinates, informing them about the company policies, etc. are some examples of downward communication.

41. Horizontal Communication Horizontal or lateral communication takes place between one division and another. It happens among employees of the same cadre For example, a production manager may contact the finance manager to discuss the delivery of raw material or its purchase.

42. Grapevine communication It spreads rapidly, often gets distorted and it is very difficult to detect the source of such communication. It also leads to rumors which are not true. People’s behaviour is often affected by the rumors and informal discussions which sometimes may hamper the work environment. However, sometimes these channels may be helpful as they carry information rapidly and, therefore, may be useful to the manager at times. 

43. Thank you