LG Proposal_Analyze educational preferences and perceptions within the community, aligning with Management's vision for informed decision-making

Proposal

1. Analyze educational preferences and perceptions within the community, aligning with Management's vision for informed decision-making Research Proposal

2. 3 Back g round of the Study 4 Problem Statement 6 Methodology 7 Pro posed Timeline & Cost 8 Contact Information AGENDA

3. 03 Location and Demographics: Naigaon is situated in the northern part of Mumbai, within the Vasai-Virar region. It is part of the Palghar district, known for its blend of urban amenities and rural landscapes. The area reflects a mix of demographics, encompassing a diverse socio-economic spectrum. Socio-Cultural Fabric: Naigaon showcases a blend of traditional values and modern aspirations, fostering a unique socio-cultural milieu. The community spirit is evident through cultural events, religious festivities, and active participation in local initiatives. Economic Activities: Economic activities in Naigaon include agriculture, small-scale industries, and the service sector. The area has witnessed commercial growth, attracting businesses and creating employment opportunities. Educational Landscape: Naigaon hosts a range of educational institutions, including schools, colleges, coaching centers, and vocational training institutes. The educational infrastructure has expanded over time to accommodate the growing population's needs. Community Dynamics: The local community plays an active role in shaping Naigaon's development, participating in civic engagement and educational initiatives. Naigaon , situated within the vibrant city of Mumbai, presents a dynamic blend of historical roots, urbanization, socio-cultural diversity, and a burgeoning educational landscape BACKGROUND Naigaon in Mumbai

4. 4 Education Hub: Mumbai, renowned for its educational institutions, serves as a hub for quality learning opportunities across various disciplines. Naigaon , nestled within this vibrant city, contributes significantly to the educational fabric, hosting a range of schools, colleges, and educational centers. Diverse Learning Opportunities: The educational sphere in Naigaon reflects a diversity of boards, including international, national, and state boards, catering to varied educational preferences and needs. Technological Integration: Embracing modern advancements, educational institutions in Naigaon strive to integrate technology into the learning process, fostering innovative teaching methodologies. Parental Involvement: Naigaon's educational ethos often emphasizes the crucial role of parental involvement in shaping students' academic journeys and holistic development. Socio-Cultural Blend: The educational landscape in Naigaon mirrors the city's vibrant mix of cultures, offering a platform for cross-cultural interactions and exposure. Community-Centric Approach: Institutions in Naigaon often adopt a community-centric approach, aiming to align educational practices with the needs and aspirations of the local populace. Challenges and Growth Opportunities: While thriving, the educational sector in Naigaon face challenges typical of urban educational settings, providing opportunities for growth and innovation. INTRODUCTION Education in Mumbai - Naigaon Naigaon stands as an integral part of Mumbai's educational tapestry, offering a diverse and evolving platform for learning, reflecting the city's commitment to providing quality education while embracing innovation and community engagement

5. 5 PROBLEM STATEMENT The problem statement identifies key challenges in the educational landscape of Naigaon and outlines the objectives and proposed solutions to address these issues, providing a comprehensive direction for the project "Addressing Educational Dynamics in Naigaon , Mumbai: Enhancing Quality, Accessibility, and Community Engagement"

6. 6 Proposed Solution Major KPIs This project seeks to drive positive change within Naigaon's educational framework by addressing pertinent challenges, paving the way for a more inclusive, quality-driven, and community-engaged educational ecosystem Competitor Analysis: Effectiveness of Communication Channels Rating scale indicating the perceived effectiveness of communication channels used by parents. Identified Strengths and Weaknesses Quantitative analysis indicating the number of identified strengths and weaknesses across different school boards. Public Opinion on Facilities: Technology Integration Preference Percentage breakdown of preferences regarding technology integration in classrooms. Importance of Extracurricular Activities Rating scale indicating the perceived importance of extracurricular activities for holistic development. Financial Feasibility: Importance of Financial Aid Percentage reflecting the perceived importance of scholarships or financial aid programs. Perception of Quality vs. Affordability Balance Rating scale indicating the perception of the balance between quality education and affordability. Parent and Family Profile: Preferred Communication Channels Percentage distribution showing preferred communication channels for school-parent interaction. Parental Involvement Rating Rating scale indicating the perceived role of parental involvement in students' extracurricular activities.

7. 7 Proposed Methodology The ~70k population of Naigaon East, has approximately 10k children in age bracket of 5-14 years with around 20 odd schools (of all sizes) in 2-3 km vicinity of center Naigaon East. Considering these facts, and implementing the statistical significance at 95% confidence we believe the below sample – In-Depth Interviews (IDI) Parents : A diverse sample of around 15-20 parents to understand various perspectives on school preferences, expectations, and concerns regarding the new school Education Counselors : Around 8-10 interviews, to provide insights into curriculum preferences, market demands, and suggestions for the new school Teachers : Approximately 10-15 interviews would offer a well-rounded understanding of teaching expectations, challenges, and preferences for a new school Ex-Principals : We will try to interview 4-5 former principals that can provide valuable insights into challenges faced, critical success factors, and pitfalls to avoid Focus Group Discussions (FGD) Parents : Organize 3-4 FGDs with 8-10 parents in each to explore collective opinions, concerns, and expectations Students : 2-3 FGDs with 8-10 students in each group can help understand student preferences, desires, and needs for the potential school Quantitative Survey Parents : Depending on the population size and desired confidence level, we will aim for a sample of around 200-300 parents in the area. This will provide a statistically significant dataset for quantitative analysis PROPOSED METHODOLOGY The Methodology aims to offer statistically significant insights into school preferences, expectations, and market demands within Naigaon East's population.

8. 8 PROPOSED TIMELINE & INVESTMENT Total Project Cost = INR 17,59,500/- Process: Phase I - Pilot of ~10%; Phase II - Half of Qualitative IDIs, and FGDs Phase III – Quantitative survey Phase IV – Remaining Qualitative IDIs, and FGDs Tentative Timeline: Phase I - 1-2 Weeks Phase II – 2-3 Weeks Phase III – 2-3 Weeks Phase IV – 2-3 Weeks Qualitative Field Cost (IDIs)   INR Per Respondent Expected Numbers INR Total Parents 9,000 20 1,80,000 Education Councelors 11,000 10 1,10,000 Teachers 11,000 15 1,65,000 Ex-Principals 12,500 5 62,500 Moderation 5,000 50 2,50,000 Transcription 1,500 50 75,000 Qualitative Field Cost (FGDs)   INR Per Respondent Number of Groups Expected Numbers INR Total Parents 7,500 4 10 3,00,000 Students 7,500 3 10 2,25,000 Moderation 12,000 7 1 84,000 Transcription 2,000 7 1 14,000 AV Recording 6,000 7 1 42,000 Venue Cost (Per Day) 20,000 4 1 80,000 Project Management (per Group) 6,000 7 1 42,000 Quantitative Field Cost   INR Per Respondent Expected Numbers INR Total Parents 700 300 2,10,000

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