Lifecare Diagonistic Center in Mumbai

Lifecare is the country's premier full-service diagnostic center with laboratory, providing expertise in imaging and digital pathology services. Our integrated diagnostic services help doctors personalize patient care to optimally treat disease and maintain health and wellness. We are committed to providing only the highest level of testing quality and service and working with you to provide unique solutions to your most challenging needs. http://www.lifecareindia.com/

1. Advanced Diagnostics
Advanced Pathology
Vision Beyond
Advanced Diagnostics
Advanced Pathology
Vision BeyondDr Vinay Goel
CEO

2. 2
ABOUT US

3. Lifecare Diagnostic & Research Centre Pvt. Ltd.
StartedinJuly1995,wehavecompletedmorethan17successfulyears
ThisisthefirstmultifacilitydiagnosticcentreinAndheriWest,withcompleteimaging&pathology
servicesunderoneroof.
Year-on-yearwehaveachievedmanymilestones;Tomentionfew–Wehaveadded4diagnosticCentre,
HugeReferralLab,morethan100collectionCentre,manyHLMandJVetc
Thestaffrecruitedisfullyqualified&trainedandnowthisisareUSP.Allourdiagnosticcntrearebacked
withSpecialists/MDdoctors.
3
Thestaffrecruitedisfullyqualified&trainedandnowthisisareUSP.Allourdiagnosticcntrearebacked
withSpecialists/MDdoctors.
Wehavezerotoleranceonquality-compromise,webelieveininvestingintechnologytoleverageonthe
basicneedforqualityhealthcare.
2000
1997 2003 2009
Launchof
LifecareCenter
Launchof
Website
IntroductionofMobile
Medi-checkVan
OpenedabranchatJuhu
withallfacilitieslike
Pathology, X-Ray
,Sonography,2DEcho,
Diet&Nutrition
First Sub-center at
Yari Road, Mumbai
A24-hrsDay&Night
pathologycentrewas
openedwithlatestin
pathologyequipment.
Subcentrewasopened
atMalad(w),with
pathologycollections
&X.ray,Sonography
1995 2000 2004 20102011
Franchising2012
Central Lab

4. Future expansion Plans
DiagnosticCentersBoost
•Spurredbysuccessofourdiagnostic(imaging)divisionstartedwaybackin1995,Lifecarehasscriptedplansofstarting15to20diagnostic
centersacrossIndia.
•Tobeginwith,itisaugmentingitspositionintheislandcity,whereithasfourdiagnosticcenterslocatedatMaladWest(one),Juhu(one),
andAndheri(two).
•Thegrouphaschalkedoutplanstocommencefivemorediagnosticcenters,zeroinginonlocationsatNasik,Pune,Delhi,Punjab,Rajasthan.
Allthefivecenterswouldberolledoutbymid2013.
•Wearecreatingadifferentsub-brandfordiagnostics,undertheparentbrand–AdvancedDiagnostics
BolsteringPathologyBusiness
•Thegroup’spathologysection,whichisalsogettinganewsub-brandLifecareAdvancepathology,isslatedforexpansion.
•Inthelongrun,thegroupplanstopitchitselfasapanIndiapathologychainwithmultiplehubsandcollectioncenters.“Tobeginwith,we
aresettingupbaseinWesternandNorthernregion.
•ThegrouphascomeupwithaseparatereferrallaboratoryatAndheri(W)inMumbai.TheCentralLab,5000sqftstate-of-the-artInfra.
HospitalLabManagement
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HospitalLabManagement
•Besidesstandalonepathlabs,itisalsokeenontakingonmanagingmorepathlabsofhospitals.
•Asofnow,fivehospitalshavetied-upwithLifecareMedicalCentreformanagementoftheirpathlabs.“Ourimmediatetargetistohavetie-
upswith12to15hospitals,”
•Thegroupisalsoscalingupitsnumberofcollectioncentersfrom100toaround250byendof2013.
StrengtheningPreventiveHealthcare
•Itisalsostrengtheningitsnutritionandfitnessdivisionorpreventivehealthcaresegment,oneofitskeydifferentiatorsfromitscompetitors.
“Our‘FitLife’ismorethanagym.
•In‘FitLife’,sofarwehavebeenofferingweightmanagementanddietcounseling.Now,besidesadvisingcustomersonmanagementoftheir
nutrition,dietandexerciseplan,wewouldalsoofferthemmedicalcheck-ups.Havingamedicalcheck-upisextremelycrucialtounderstand
whatkindofobesityacustomerhas.
•Baseonthemedicalreport,nutritionplanningandexercisewouldbeoffered.Thecustomerisfreetogotoanygymforexercise,basedon
ourguidelines.
WideningTestMenu
•Recentlywehaveaddedmoleculargeneticscreeningteststooureverexpandingtestmenu.
•WehavealsoaddedhighendSepticemiatesting,and4
th
generationvitaminstesting

5. 5
INDUSTRY & KEY CONSUMER
TRENDS

6. Healthcare Industry to be INR 7,945 billion by 2015…
Comparison of Healthcare Spend Healthcare spending as a % of GDP
The Indian Healthcare Industry is currently estimated at INR 1,645 billion. The industry is expected to
grow to INR 7,945 billion by 2015, growing at a CAGR of 30%
Healthcare spending in India is <5% of the GDP as compare to Global average of 9.7%
Growing demand for improved public health infrastructure due to the country‘s high population and
increasing disease profile
With an increasing incidence of life style diseases (approx. 33 percent of the total pie) and a growing
geriatric and pediatric population, there is an emphasis on the need for specialty care
6
Comparison of Healthcare Spend Healthcare spending as a % of GDP

7. Consumer and their healthcare needs..a clear shift from cure
based treatment to Preventive care and holistic well being
Midnight’s Children
(born before 1955)
Transition's Children
(1955-85)
Liberalization’s
Children
(born after 1986)
India’s Three Major Consumer Generations
●Morethanever,peopleseekinghealthcarelookfortrustworthyinformationtomakeinformed
decisionsaboutthecaretheyreceive.Quality,service,convenienceandcostaremajor
determinantsinthedecision-makingprocess.
●Meetingconsumers’evolvingneedsandpreferenceswouldrequireshifttoconsumer-centric
businessmodelsandcustomerfocusedinitiatives.
●24%ofcurrenthealthcareconsistofthepopulationbornafter1986focusonpreventionand
wellness
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Midnight’s Children
(born before 1955)
Maintenance
Accessible,
Affordable medical
care
Transition's Children
(1955-85)
Wellbeing
Holistic wellness
management
Liberalization’s
Children
(born after 1986)
Proactive
Prevention &
Fitness
Wellness
management with
international
delivery standards
Focus
Healthcare
Need

8. Healthcare delivery is going through a change, new model is
focused at taking healthcare closer to patient…..
Traditionally healthcare has been delivered in a hospital or clinic setting worldwide. This system lack transparency
and is difficult to access. Overall, the existing systems are providing sub-optimal levels of experience and returns for
consumers, payers and suppliers.
Hospitals will continue to be the mainstay of treatment for episodic acute care, we see a fundamental shift in the
nature, mode and means of delivery of care.
Preventive and chronic care are best treated in an ambulatory environment close to the place where the patient
resides. This transformation is already evident and shall continue to grow. There will be shift of less intensive
inpatient care to home care.
The healthcare delivery is moving closer to the patient
Move from curative
wellness and preventive
care opens up a lot more
opportunities for
diagnostics.
Emerging areas healthcare
like mobile & homecare
and personalized healthcare
involves extensive use of
diagnostics , thus changing
landscape of the healthcare
present great potential for
diagnostics labs
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Curative
Wellness/
Preventive
Medicine for
ALL
Personalized
HealthcareTele-Medicine
Mobile and
Home care
Ambulatory
Surgery
Centers
Hospitals
Specialty Centers
Move from curative
wellness and preventive
care opens up a lot more
opportunities for
diagnostics.
Emerging areas healthcare
like mobile & homecare
and personalized healthcare
involves extensive use of
diagnostics , thus changing
landscape of the healthcare
present great potential for
diagnostics labs

9. Currently Diagnostics business is INR 59 billion, expected to
grow at 28% and would be INR 255 billion by 2015
Overview
•Indian healthcare industry was valued at INR 1,645 billion in 2009
•Estimates to be INR 7,945 billion industry by 2015, at a compounded annual growth rate (CAGR‖) of 30%
•At INR 59 billion, diagnostic services account for approximately 3.60% of the healthcare market
•Diagnostic services sector is expected to grow to INR 255 billion by the end of 2015 at a CAGR of 28%
•Diagnostics market has become one of the important growth industries as60-70% of treatment decisions are
now based on test results
•Diagnostics services is divided primarily in two most important segment
•Pathology Services
•Imaging Services (Including Radiology)
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•Indian healthcare industry was valued at INR 1,645 billion in 2009
•Estimates to be INR 7,945 billion industry by 2015, at a compounded annual growth rate (CAGR‖) of 30%
•At INR 59 billion, diagnostic services account for approximately 3.60% of the healthcare market
•Diagnostic services sector is expected to grow to INR 255 billion by the end of 2015 at a CAGR of 28%
•Diagnostics market has become one of the important growth industries as60-70% of treatment decisions are
now based on test results
•Diagnostics services is divided primarily in two most important segment
•Pathology Services
•Imaging Services (Including Radiology)
Healthcare Services
60%
Medical equipment and
Supplies
8%
Pharmaceutical
32%
Healthcare Industry Break-up
Healthcare Delivery
72%
Diagnostics
6%
Pharmacy
22%

10. Thus, we see a clear opportunities to set up a chain of
diagnostics centre offering pathology and imaging services…
Unmet Diagnostics Needs
Diagnostics business to be INR 255 billion by 2015
Opportunities to
set up a chain of
diagnostic
Centres
Average patient spend on the additional diagnostic need (outside
the hospitals) is Rs 469, 5% of the hospitalization expenditure
Paradigm shift to Preventive care and holistic well being
24% of current healthcare consist of the population born after 1986
focus on prevention and wellness.
10
Diagnostics business to be INR 255 billion by 2015
Hospital Lab Management A INR 36 billion opportunity
Opportunities to
set up a chain of
diagnostic
Centres
60-70% of treatment decisions are now based on test results and
medical imaging
Emerging Healthcare delivery model
New delivery model is focused at making healthcare more closer to patient.
Wellness & preventive care,tele-medicine and mobile care will drive the
healthcare delivery going forward
If diagnostics lab players are able to penetrate 15% (Currently 1%) of this
market by 2015, this segment would be worth INR 36 billion in revenues.

11. 11
FRANCHISING ASSESSMENT &
BUSINESS MODELS

12. Business Format–Diagnostic Business
Small Medium Large Large +
Collectionof sample    
Consulting services    
Pathology    
Radiology    
Mammography   
Ophthal   
BMD  
Sonography
Large andLarge+
Centreswillhave
multi specialty
consultations
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Sonography  
Cardiac Imaging  
Dental  
ENT  
Fitness  
CT Scan & MRI 
Investment Plan (INR Mn)2.0-2.53.0-3.5 8.0-8.514.0-15.0
Annual revenue (INR Mn)4.5-5.08.0-9.012.0-14.018.0-20.0
Expected RoI (Y1) 70-80% 70-80% 65%-70% 45%-50%

13. Need for Franchising in this business
•Anarrangementwherebyatrademarkownerallowstheuseofhistrademarkalongwitha
standardizedmannerofpresentingthegoods&servicesunderthemark,
•Inexchange,thefranchiseeprovidescapitalandalsopayscertainroyaltyfortheuseofthemark.
What is
Franchising
•Limitedcapacity:Onecenterfacilitywillhavelimitedmanpower&organizingtoservealarger
customerbase;Howeverwithmultiplecentersinlocalityonecantargetnewcustomers
•Reach:customersinremoteareasmayneedyourservicebutareinaccessiblenow
Issue with one
center format
•Thesolutioninsuchcasesistohave“branch”center-eithercompanyownedorFranchiseThe Solution
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•Thisappearstobethecheapestandeasiestmannerofdoingso,whilealsoensuringthatthe
branchcontinuestoprovidethesamequalityofserviceasisassociatedwiththenameofthe
parentcompany.
Why
Franchising
•Franchiseagreementdefinesexactlyhowthefranchisorexpectsthebusinesstoberun,intermsof
itscurriculum,design,setup&functioningoftheadministration,lessonplans,day-to-dayoperations
ofthebusiness,themannerofconductingresearch&developmentpolicies,soastokeepuptheir
reputationforwhichtheyarewell-known.
Terms &
Conditions
•Thecontinuingcontrolbythefranchisoroverthewayafranchiseeoperatesisthedistinguishing
featureofafranchisingagreementfromalicensingagreement.
Franchisor
Control

14. What does a Franchisee look for in a business ?
KeytrendsinIndustryinpast,currentshift&likelyfuturescenario
LevelofCompetition–existing&emergingsources
Consumerbehaviortowardstheservicesonoffer–needbased/demandbasedbusiness
Likelyindustrysizeinnext10-15yrsperiod
Pathology services market is estimated at INR 180 billion in 2015, growing at a CAGR of 28%.
Imaging market is growing as there is increasing reliance on medical imaging both for
diagnostics as well as for therapeutics, expected to be INR 74 billion segment by 2015
Currently just 1% of the labs inside the hospitals are managed by the diagnostics market.
Given the potential of this market, if diagnostics lab players are able to penetrate 15% of
this market by 2015, this segment would be worth INR 36 billion in revenues
Industry
Position of Franchisor in the market
Growth plans as envisioned by the Franchisor
Support to be offered by Franchisor–Marketing, Operational, Financial
Lifecare is an ultramodern diagnostic center with comprehensive facilities for laboratory &
Imaging investigations under one roof.
Strong legacy of success over 15 years
14
KeytrendsinIndustryinpast,currentshift&likelyfuturescenario
LevelofCompetition–existing&emergingsources
Consumerbehaviortowardstheservicesonoffer–needbased/demandbasedbusiness
Likelyindustrysizeinnext10-15yrsperiod
Pathology services market is estimated at INR 180 billion in 2015, growing at a CAGR of 28%.
Imaging market is growing as there is increasing reliance on medical imaging both for
diagnostics as well as for therapeutics, expected to be INR 74 billion segment by 2015
Currently just 1% of the labs inside the hospitals are managed by the diagnostics market.
Given the potential of this market, if diagnostics lab players are able to penetrate 15% of
this market by 2015, this segment would be worth INR 36 billion in revenues
Brand
Financial
Gains
Position of Franchisor in the market
Growth plans as envisioned by the Franchisor
Support to be offered by Franchisor–Marketing, Operational, Financial
Lifecare is an ultramodern diagnostic center with comprehensive facilities for laboratory &
Imaging investigations under one roof.
Strong legacy of success over 15 years
Initial investments & recurring expenses
Immediate returns from the business
Long term returns should justify cost of capital & cost of property (own property)
The business would demand high investments for large diagnostics centers. While capital
requirement for small diagnostics centers and collection points is low
RoIwill depend largely on location & franchisee’s involvement in the business, we feel 2-3
years period should be good for large center

15. Support from company
Lifecare would provide inputs in centre’s design and operations. The project would be implemented
under the guidance ofLifecare’sProject Management Team.
•Site selection guidelines
•Provisionof Architecture/Interior design guidelines
•Provisionof the design for signage
•Sitevisits by the Franchisor’s team to monitorand co-ordinate progress of the project work
Lifecare would advise on the equipment to be installed at the centre and also help in the procurement
at reasonable prices.
•Equipment selection
•Guidelinesto ensure smooth installation of the Medical equipment
•Guidelinesin finalizing a maintenance contract for the equipments
Setup
Support
Equipments
15
•Equipment selection
•Guidelinesto ensure smooth installation of the Medical equipment
•Guidelinesin finalizing a maintenance contract for the equipments
Lifecare would provide marketing & sales support to promote the services to local medical fraternity
and hospitals
•PR at national level
•Cliniclaunch guidelines
•Advertisingtemplates
•Guidelineson direct mailer campaigns
•Policieson inaugural promotion schemes
•Marketing Manual covering an Institutional Marketing Plan, corporate proposals template, details
of the products,
Lifecare would provides the Operations Manual which contains mandatory and suggested
specifications, standards, operating procedures and rules for running the business.
Marketing
and Sales
Support
Operational
Support

16. Summary: Why partner with us
OPPORTUNISTIC MARKET:
Company offers services in pathology, imaging and preventive care
ESTABLISHEDNAME:
Crediblebusinessimagewithinbusinesspresencefor17years
EXPERIENCEDANDSKILLED:
Strongproofofconceptwithfourdiagnosticscenters
STRONGMARKETPRESENCE:
Over100collectioncentersanddoingHLMinfivehospitals
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STRONGMARKETPRESENCE:
Over100collectioncentersanddoingHLMinfivehospitals
ADVANCED AND LATEST TECHNOLOGY:
Hi-tech and Advanced pathology lab for more reliability
SUSTAINABLE APPROACH:
Faster reporting penetration with advanced testing process
QUICK AND ACCURATE:
Excellent adaptability of pathology & diagnosticscenters
ROBUST IT INFRASTRUCTUREAND
NETWORKED LOGISTICS

17. OPEN HOUSE
Dr.VinayGoelCEO
[phone]
[email protected],
[email protected]
17
Dr.VinayGoelCEO
[phone]
[email protected],
[email protected]
Lifecare Medical Centre
(A Div of : Life Care Diagnostic & Research Center Pvt. Ltd.)
1st Floor, Sunshine, Opp. Shastri Nagar,
Lokhandwala Complex,Andheri (West),
Mumbai 40005,India

18. Thank You !!!!
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