LinkedIn Conversion Tracking_ Optimize Your LinkedIn Marketing Strategy.pptx

With social media platforms advancing their range and services businesses now need to be aware of how to track conversion on platforms like LinkedIn and so on. With the Google Tag Manager, it is simple, flexible, and non-programming to measure conversions from digital advertising campaigns. Understand how Google Tag Manager can be used for LinkedIn conversion tracking in this article. Moreover, discover how to integrate conversion-tracking events on LinkedIn quickly. Originally published at https://turboanchor.com/linkedin-conversion-tracking/

1. LinkedIn Conversion Tracking: Optimize Your LinkedIn Marketing Strategy [email protected] www.turboanchor.com

2. Why [email protected] www.turboanchor.com LinkedIn Conversion Tracking: Optimize Your LinkedIn Marketing Strategy With social media platforms advancing their range and services businesses now need to be aware of how to track conversion on platforms like LinkedIn and so on. With the Google Tag Manager, it is simple, flexible, and non-programming to measure conversions from digital advertising campaigns. Understand how Google Tag Manager can be used for LinkedIn conversion tracking in this article. Moreover, discover how to integrate conversion-tracking events on LinkedIn quickly.

3. Why [email protected] www.turboanchor.com What is LinkedIn conversion tracking? Before we get into how you can track your conversions for your LinkedIn ad campaign let’s look into what Conversion tracking is. LinkedIn Conversions are important acts for your business. A conversion might be something like installing an app, signing up for a webinar, sending you a job request, or applying for a job. You may measure the specified conversions and attribute them to certain sources with the use of conversion tracking. By doing this, you may determine if a conversion was brought about by a digital advertising campaign, a social media post, or a direct website visit.

4. Why [email protected] www.turboanchor.com Benefits of Advertising on LinkedIn Each social media app has an audience and type of people that it attracts as well as a presence that it has. Each platform works differently as well. On the surface, LinkedIn’s advertising platform and prospects appear to be similar to those of Facebook. However, it has a number of distinct benefits over other networks that are worth investigating. Reach a more professional audience Narrow your targeting Take advantage of unique advertising types Increase your conversion rate

5. [email protected] www.turboanchor.com How to Set Up LinkedIn Conversion Tracking using Google Tag Manager (GTM)? To set up tracking tools or collect conversions, code snippets are frequently required. Adapting the source code for this purpose takes effort and is prone to errors. That is why Google Tag Manager exists. You may use Google Tag Manager to integrate code snippets from third sources without changing the original code. The Google Tag Manager code must be integrated just once. Everything else is managed through your Google Tag Manager account.

6. [email protected] www.turboanchor.com Measuring LinkedIn Ad conversions Before we get to measuring LinkedIn conversions tracking, we first have to install the insight tag Installing LinkedIn Insight Tag LinkedIn Page – View-based conversion events LinkedIn Event–Based Conversion Events

7. Conclusion While some social media platforms have their own presence and audience base they can all be used as a platform to advertise and gain traffic. The integration of conversion events from digital advertising campaigns may be easily and flexibly regulated using Google Tag Manager. This makes it easier for businesses to advertise and track how it goes. Not only that but LinkedIn can help customize your audience as you want using its industry-based variables. [email protected] www.turboanchor.com

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